TRG Insights

TRG Insights


Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.


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Apr24

Neil Chandler, Venue Director, Fairfield Halls, attended our UK & Europe Executive Summit in London in 2018 with a group of senior leaders from arts and cultural organisations across the UK. He reflects on his time attending the Executive Summit and opportunities ahead.

Posted April 24, 2018



Apr19

Are you on auto-pilot with your dynamic pricing? Or maybe you’re considering dynamic pricing, but aren’t sure where to start?

Hear from TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management.

>>Watch the webinar


Posted April 19, 2018



Mar27


Facing stalled audience growth and revenue, reductions is subsidy and a  significantly lower yield than other comparable organisations in the UK, Chief Executive of Nottingham Playhouse Stephanie Sirr, newly appointed Head of Marketing and Communications Joanna Sigsworth, and their team were ready to dramatically change the way they approached selling tickets. 

Their new approach to sales and marketing operations  led to: 

  • More than 14k increase in combined single ticket admissions and tickets sold to members
  • 34% growth in new membership 
  • 15% yield increase for full price single tickets and 26% yield increase for tickets sold to members

Learn how Nottingham Playhouse achieved these stellar results in this new case study. 

 


Posted March 27, 2018



Mar16

If we believe our patrons want and deserve the best, then why are we offering them the least. In this new blog post by Senior Consultants, Lory Bowman and Kate Hagen, contemplate how smaller packages represent a missed opportunity with full subscription.

In an effort to provide choice for potential package buyers, we can undermine our ability to acquire full season subscribers with the right strategic messaging. This is problematic for loyalty, as TRG Arts research shows that flex buyers have double the attrition rate of subscribers.


Posted March 16, 2018



Feb27

Why do we in arts organizations care so much about the Christmas holiday season? We care because as get into the holiday season humming along to well-known tunes, these events and exhibitions have the potential to make or break our financial year. 

Holiday season sales can make up to 60% or more of ticket revenue annually, so this season is vital to organizational sustainability. So, how did your holiday programming do last season?  Did you meet, exceed, or under shoot your sales goals? 

In this virtual discussion session, Vice President of Client Services, Keri Mesropov, reviews the trends we see in holiday programming in the United States, Canada, and United Kingdom. Her team of experts join the discussion to answer questions about best practices, so you are ready to exceed your revenue goals next  holiday season


Posted February 27, 2018



Jan22

Jill Robinson
President & CEO

At the close of 2017, the National Center for Arts Research (NCAR) published a report The Burden of Rising Expenses: The Bottom Line in the Arts. 

The report looked at financial data of over 4,800 US arts organizations between 2013 and 2016, and raised the question "Are organizations bringing in enough revenue to cover their expenses?"

Jill's latest essay examines the findings alongside what we see in our work at TRG Arts: sustainability continues to be hard work for arts and cultural organizations. 


Posted January 22, 2018



Jan16

There was a moment during dinner when one of the executives started singing.

 
 David Seals 
Director of Client Development


It often happens, sharing great food and wine together, that we ask our Executive Summit attendees to describe one of the most meaningful (or hilariously bad) arts experiences of their lives. We ask the question because, after a day of data-driven conversation about success metrics, leadership, and management—it’s important to remember why we all got into this business.

We don’t sell widgets. The art is The Why.


Posted January 16, 2018



Dec22

This blog post was originally posted on the PatronManager Blog on December 19.2017. Many thanks to Gene Carr, CEO PatronManager for the invitation to contribute. 

Few people are talking about the arts industry’s biggest threat. The problem barely shows up in conference sessions, industry publications or workshops. It is not cuts to arts funding. It’s not greying audiences or Millennials. It’s not a lack of data. Though these issues deserve attention, the problem is patron retention—and its extent is staggering.


Posted December 22, 2017



Dec14


It is the end of another year and time to celebrate the time that has passed and accomplishments that have been made. 2017 has been whirlwind of a yearwith so many highlights that we at TRG Arts will remember for years to come. Check out the highlights and most popular content of 2017 

The top content from our blog reflects the topics which we see getting the most attention in our industry today. Some topline observations:

  • Subscriptions and case studies featuring the success our clients are seeing with this tried-and-true loyalty model continues to inspire conversation.
  • The importance of data hygiene and the notion that “Data doesn’t do. People do,” when making decisions and activating on data analysis is a basic point that still needs our industries attention.
  • The evolution of pricing best practices that move beyond dynamic pricing and moving organizations to think more about demand management.

 

 


Posted December 14, 2017



Nov30

 

Lindsay Anderson
Vice President of Client Development

Why do we in arts organizations care so much about the Christmas holiday season? Yes, we program amazing events—shows that get us into the holiday spirit, concerts that have us humming well-known tunes, and ballets that can elicit memories taking us back to our childhood. But we also care because the events and exhibitions we run at this time can make or break our financial year.

Chances are you’ve been thinking about your 2017 Christmas or holiday offering since before last year’s events even opened.  Some of you put your 2017 Pantomime tickets on sale right before Panto began last year.  Or maybe you gave your loyal subscribers or members access to this year’s A Christmas Carol tickets when they attended in 2016.  It’s safe to say we in the arts field spend a lot of time planning and executing campaigns in preparation for this time of year.



Posted November 30, 2017



Nov29

 
 Kate Hagen
Senior Consultant, TRG Arts 

The Grant Park Music Festival came to TRG in 2014 with one goal: to build a patron loyalty pipeline that will sustain the organization, regardless of fluctuations in government or foundation funding. But there was one catch. The strategy needed to fit within the mission on which the organization was founded in the 1930s: free access to classical music for all.

To solve this challenge, the Festival expanded its existing membership program to include One Night Pass options. Though Chicagoans and visitors could always attend for free, membership offered many benefits including the ability to reserve seats close to the stage for any performance in advance. The introduction of One Night Passes allowed non-members to reserve seats in the Frank Gehry-designed pavilion for individual concerts, effectively serving as a test-drive for membership. In addition, the passes enabled the Festival to overcome one of the biggest challenges faced by free festivals: capturing patron data to build a pool of contacts who could be cultivated for membership and donations. The end result is a festival that remains free while creating a new patron-driven revenue stream to address potential funding fluctuations. 


Posted November 29, 2017



Nov15


Have arts leaders increased the loyalty of their patron in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we'll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription, and donation.

Posted November 15, 2017



More>>

Upcoming Events


Professional Development Workshops

 

September 26-28, 2018 - TRG Arts Executive Summit; Paris, France

October 17-19, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

Canadian Arts Summit - April 19-21, 2018; Banff Centre, AB

Professional Association of Canadian Theatres (PACTcon) - May 9-12, 2018; Ottawa, ON

Broadway League Spring Road Conference - May 15-17, 2018; New York City, NY

Dance/USA Annual Conference - June 6-9, 2018; Los Angeles, CA

League of American Orchestras Annual Conference - June 13-15, 2018; Chicago, IL

Theatre Communications Group (TCG) National Conference - June 14-16, 2018; St. Louis, MO

Theatre & Touring Symposium 2018, UK Theatre - 18 June 2018; London, England

AMA Conference 2018 - 24-26 July 2018; Liverpool, England



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