TRG Insights

 

TRG Insights


Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.


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Jan29

By David Brownlee, Director of International Strategy

TRG Arts collates and analyses the sales figures for the UK Theatre Association whose members include most medium and large venues outside of London.

We’ve just completed the 
initial analysis for the whole of 2018 which, in the context of a tough year for retail and future uncertainty over Brexit, generally looks positive and was record-breaking for the largest presenting houses.


Posted January 29, 2019



Jan24

TRG's Jill Robinson will deliver this year's opening keynote address at the Ticketing Professionals Conference in Birmingham, England. 

"The Box Office is dying. And we’re killing it." Clever technology, complacent leadership, changes in consumer patterns… these things and more have lulled us into ignoring the entrepreneurial power of the place where tickets are actually sold. It’s 2019: Think your team’s job is just about excellent fulfillment? Customer service? The best technology? Think again. Your organisation must have a box office that creates income and deepens customer relationships every day of the year.


Posted January 24, 2019



Jan23

How Omaha Performing Arts capitalized on the extraordinary and explosive opportunities around blockbusters.


By Keri Mesropov, Vice President of Client Services

In the world of Broadway, The Hamilton Effect is synonymous with a massive surge of sales a presenter experiences in the year it presents the industry’s most exceptional blockbuster and the desire to replicate it again in the future. The problem is that it is atypical, focused solely on short-term revenue gain, and centers attention around the production itself. To be clear, The Hamilton Effect does not center around the people who come see it.


Posted January 23, 2019



Jan23

Engaging communities. Developing audiences. The arts field of today must be intentional about these practices. At TRG Arts, we’re honored to work with several clients who are making measurable headway engaging new communities, while also keeping a steady eye on the ticketing and fundraising goals that keep their doors open. 

Posted January 23, 2019



Jan21

Guthrie Theater in Minneapolis, Minnesota wanted to better understand how to engage diverse and underserved communities with their programming. In this webinar, Kate Hagen, Senior Consultant, TRG Arts, will outline how TRG Arts helped Guthrie Theater address three questions that they had: 

  • Who are the audiences Guthrie Theater serves now? 
  • What is the diversity of Guthrie Theater’s community? and;
  • What are the current attendance trends of the diverse audiences that Guthrie Theater has?

Posted January 21, 2019



Dec05

As Christmas and holiday events come in to full swing, Lindsay Anderson shares three ways to optimize your revenue potential during this festive time of year.


Posted December 5, 2018



Dec04

In our updated national data trends, Nariman Tulepkaliev and Jim DeGood share their analysis of why Millennials Are Not the Answer to Your Revenue Problem.


Posted December 4, 2018



Dec04

Smart investments drive high returns. Stephen Skrypec outlines three points to consider during the budget planning process for 2019. 


Posted December 4, 2018



Nov13

By Jim DeGood, Director of Client Services
TRG Arts

I had the pleasure of working with a client earlier this autumn that gets so many things right. They use data to make decisions and regularly engage in passionate discussions around what data may or may not indicate. They are highly segmented and customized in their approach to building the loyalty of their patrons across every dimension of their organization. 


Posted November 13, 2018



Nov13

By Eric Nelson, Client Engagement Officer
TRG Arts

For years the arts and cultural industry has been on edge. We keep waiting, and perhaps hoping, for packages that yields our largest quantity of repeat attendance to die. Why?  

Is it because our friends in the media annually declare subscriptions are dead? Or do we want to be the first to say, “I told you so?” Does getting on the bandwagon early allow us to plan so we’re ready for their demise?  


Posted November 13, 2018



Nov02

When your ticket sales are struggling, it isn’t just about your pricing. There are other key metrics that might be hiding the real story.

 

Join TRG Arts’ consultants Christina Hill and Stephen Skrypec as they describe the Five Reasons why your ticket sales might be declining. Through sharing insights, strategies and case studies Christina and Stephen will demonstrate how you can improve your sales, drive loyalty and grow revenue in your organisation. Participants will come away with tactical ways in which they can take action to implement strategies when ticket sales are not going as anticipated.


Posted November 2, 2018



Oct31

In Episode 6, Good Profits and Bad Profits, Fred and Jill discuss how a focus on short-term revenue, based in exploitive tactics, can backfire by decreasing patron loyalty and diminishing repeat attendance or overall investment.

Posted October 31, 2018



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Executive Summits:

 

March 14-15, 2019 - TRG Arts Executive Summit; York, England

May 9-10, 2019 - TRG Arts Executive Summit; Colorado Springs, CO

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