TRG Insights

TRG Insights


Smart investments drive high returns. Stephen Skrypec outlines three points to consider during the budget planning process. 

Posted December 10, 2019


Arts Leadership Book Club is designed with the “learning and curious” executive leader in mind, to develop themselves in dialague with their peers.

Our next Book Club will gather a group of arts and cultural leaders and emerging leaders from across the globe for a conversation to discuss the themes in Radical Candor

Posted December 9, 2019


When Adrian Jackson, Chief Executive and Artistic Director, arrived at the Wolverhampton Grand Theatre in 2015, he needed to overcome an enormous challenge: the total withdrawal of local authority funding within two years. This new revenue gap combined with opportunities presented by an impending venue remodel--a complete front-of-house renovation and upgrade of the auditorium’s seating--led Adrian to seek TRG Arts’ expertise. 

Posted December 6, 2019


By Lory Bowman, Senior Consultant

When Music Theatre Wichita came on board with TRG Arts for a Revenue Accelerator consultancy, their primary goals were two-fold: utilize TRG’s expertise to update their self-described “antiquated methods” and do so in a way that would maximize results without breaking their staff or the patron relationships that had been developed over 47 seasons.

Posted December 5, 2019


*This session was presented at the National Arts Marketing Project Conference in November 2019.*
For years, there has been an obsession in the arts and cultural industry with millennials being the “special sauce” in audience development to offset the declining participation of the silent generation and baby boomers. It’s true that strategies around engaging millennials should be one piece of any organization’s marketing and development plan. However, there are some significant caveats worth understanding before going all in with this generation.

Posted November 22, 2019


By Jim DeGood, Director of Client Services
Supporting Analysis: Nariman Tulepkaliev

Nearly every economist agrees that the global economy is overdue for a recession and that the unprecedented decade-long economic expansion in the US is certain to come to an end. It’s critical for the arts and culture sector to start working toward ensuring the foundational elements of a strong operating model are in place before the eventual recession occurs. Jim DeGood shares Six Things Any Arts & Cultural Organization Can Do Right Now in a Looming Recession.

Posted October 30, 2019


By Caitlin Green, Client Engagement Officer

Think again if you believe subscription isn’t alive and well for presenting institutions. That’s right: Subscription is alive AND well. To illustrate the point, these three presenting institutions Lied Center for Performing Arts, Yavapai College Performing Arts Center and Midland Center for the Arts have all seen tremendous subscription success over the past few seasons.

Posted October 28, 2019


Complacent leadership, clever technology, changes in consumer patterns… these things have lulled us into ignoring the entrepreneurial power of the place where tickets are actually sold. It’s 2019. Think you or your team’s job is just about excellent fulfilment? Customer service? The best technology? Think again. Your organization deserves—must have—a box office that creates income and deepens customer relationships, every day, all year.

Posted October 14, 2019


Executive leaders must make time to develop themselves in dialogue with their peers and Arts Leadership Book Club is designed with the “learning and curious” executive leader in mind.

Posted October 10, 2019


Northern Stage had aspirations to revolutionise their relationship with audiences. As one of the larger regional producing theatres in the UK they knew that transforming their business model to reduce reliance on core funding and increasing earned income was essential. 

In this webinar, Northern Stage and TRG Arts describe how Northern Stage developed strategies to incentivize and reward ticket purchase, membership, and donations, and how to build patron relationships to sustain and grow your organisation.

Posted October 10, 2019


By Kate Hagen, Senior Consultant Atlanta Ballet was growing single ticket households year-over-year by substantial margins and saw opportunity by focusing on revamping their mini subscription packages with the intent on laying the groundwork for growth in their full subscription option and donations. The Ballet did this, in part, because they recognized that the offers associated with their Duet and Family series holders’ packages were inconsistent year over year, and these smaller packages had significantly lower renewal rates than the full subscription.

Posted September 24, 2019


Holiday Magic Doesn’t Always Have to Include an Elf

By Caitlin Green, Client Engagement Officer

Based in the Iowa city of the same name, Theatre Cedar Rapids (TCR) is a community theatre that produces nine shows a year, in two venues, and in a stunning building in the heart of downtown. The staff is deeply connected to the work and the community, and each of them wears an extra hat with remarkable enthusiasm and grace.

Posted August 27, 2019


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