TRG Insights


TRG Insights

Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.

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Thursday 1 November

4-5pm GMT | 12-1pm ET | 11am-12pm CT | 10-11am MT | 9-10am PT


When your ticket sales are struggling, it isn’t just about your pricing. There are other key metrics that might be hiding the real story.


Join TRG Arts’ consultants Christina Hill and Stephen Skrypec as they describe the Five Reasons why your ticket sales might be declining. Through sharing insights, strategies and case studies Christina and Stephen will demonstrate how you can improve your sales, drive loyalty and grow revenue in your organisation. Participants will come away with tactical ways in which they can take action to implement strategies when ticket sales are not going as anticipated.

Posted September 13, 2018


On August 29, Data Center 2.0 will launch. Based on feedback from superusers during beta testing, here are our top three favorite new features: 

  1. A New Interactive Dashboard: snapshots of your patron data that allows you to quickly manage your campaigns and organizational health.
  2. New Campaigns Module: a better organizational structure to easily monitor all your marketing and fundraising campaigns in one place, with statistics about each list.
  3. New Interface: a modern design with improved navigation and an intuitive user experience, that is now mobile-friendly!    
Over the years, Data Center has helped organizations like New York City Ballet, Delaware Theatre Company, and Orpheus Chamber Orchestra attain their marketing and fundraising goals. 

Posted August 14, 2018


Christina Hill, Senior Consultant

I was honoured to speak recently at the AMA conference 2018 in Liverpool on the impact of patron loyalty. 

I was energised by the feedback from attendees at both sessions and proud to highlight results of organisations who have built sustainability through loyalty. In our session Rekindling Subscriptions, I was joined by Executive Director Liam-Evans Ford, who shared Theatr Clwyd’s experience of building a strategic loyalty focus with some impressive year-over-year results.

If you don't have a loyalty strategy in place, now is the time to start building one.

Posted August 14, 2018


In 2017, Matt Graber and San Diego Rep decided that it was the right time for them to move forward with revamping their strategy around subscription. Following an intensive one-day planning session with TRG, Matt took home the collaboratively created strategy with newly-infused ideas on how to grow more and spend less. 

The net result: San Diego Rep spent 35% less on marketing while exceeding their prior year subscription revenue by 21%. All with 5 months left in their season. 

Posted August 13, 2018


TRG Arts delivered a briefing at the Arts Marketing Association Conference 2018, UK, about 'TRG Arts on the Impact of Loyalty: Success stories of growth through retention and engagement'.

Posted August 1, 2018


TRG Arts and Theatr Clwyd spoke at the Arts Marketing Association Conference 2018, UK, about the work Theatr Clwyd have done to more deeply engage their patrons in order to sustain the organisation for the long-term.   


Posted July 31, 2018



Five years. As I told a colleague recently, it seems like yesterday and at the same time so long ago that TRG Arts founder, my friend and business partner, Rick Lester, passed. As many of you know, Rick was a cyclist and at the time of his death in the summer of 2013 was riding for a charity event in the sunny brilliance of July’s Colorado mountains. He was having the time of his life, summiting Vail Pass and being his epic, brilliant, enormous self.  That’s his legacy, the way we’ll always remember him.

Posted July 17, 2018


By Stephen Skrypec, Consulting Analyst

In recent weeks, there has been passionate online discussion around whether rising average ticket prices were having an impact on attendance. Frequently, in our work with clients we find that when it comes to pricing, people have opinions or viewpoints that come from personal experience. As always, we recommend taking a hard look at the data to see what’s happening in your organisation. Don’t be distracted by ticket prices alone - there are other key metrics that might be hiding the real story.

Posted July 13, 2018


Jill Robinson, CEO & President

In April, I hosted our inaugural Arts Leadership Book Club, focused on Gillian Tett’s The Silo Effect. More than 30 arts leaders joined me from the US, Canada, the UK, and Australia to discuss Tett’s observations about silos and their effect on arts and cultural organizations.

The Arts Leadership Book Club is designed especially for what I’m beginning to call the “learning or curious” executive leader. The upcoming Wednesday, August 29th book club will focus on Simon Sinek’s book Leaders Eat Last. I’ve chosen it because I see how it could help us, as leaders, discover our role in making the culture of our organizations great. 

Posted July 13, 2018


David Brownlee, Director of International Strategy

Over the last fifteen years I’ve been lucky to get a variety of international perspectives on how the arts are funded and delivered in different nations. A trip to China a decade ago blew my mind. Everything thing was so different and changing fast. As managers struggled with the notion of getting audiences to pay for tickets (previously tickets were distributed free and you were expected to attend), armies of builders were constructing massive, iconic new performing arts venues. No-one seemed quite sure what would be filling their stages or where their new audiences were likely to come from.

Posted July 13, 2018


The fact is, subscriptions are a viable model for today’s audience. But, selling them requires a different approach than it has in the past. While it takes work to build or resuscitate your subscription scheme, it is achievable and you already have many of the tools you need to do it.

Join TRG Arts’ consultants Christina Hill and Stephen Skrypec as they share insights, strategies and case studies that demonstrate how subscription can be leveraged to drive loyalty and grow revenue.

Watch the webinar >>

Posted July 12, 2018


"I was excited to have contributed to the discussion session ‘Venues and Producers: New ways of working’ at the 2018 Theatre & Touring Symposium and to have provoked some new ideas around possible incentives that both producers and venues need to offer each other in order to achieve mutual success."

Continue to read Jill's blog post >>

Posted July 2, 2018


Upcoming Events

Professional Development Workshops


September 26-28, 2018 - TRG Arts Executive Summit; Paris, France

October 17-19, 2018 - TRG Arts Executive Summit; Colorado Springs, CO



Museums Association Annual Conference & Exhibition - 8-10 November 2018; Belfast

NAMP Conference 2018 - November 9-12, 2018; Seattle, WA

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