TRG Insights

TRG Insights


Search or browse our knowledge center for TRG insights and solutions that work for arts and entertainment organizations of all genres and sizes.


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Nov15


Have arts leaders increased the loyalty of their patron in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we'll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription, and donation.

Posted November 15, 2017







Nov15


What happens when communities come together around data? As membership leaders consider how to best attract new visitors and members, information on how the wider community engages with arts and cultural organizations becomes particularly relevant. Learn how leaders in the membership field leverage shared data to find the highest-ROI prospects an how trading patron data makes the entire arts ecosystem stronger. Presented originally at the 2017 American Museum Membership Conference, join experts from Jazz at Lincoln Center, MOHAI, and TRG Arts to discuss and discover the power of community data. 

Posted November 15, 2017







Aug23

 

There’s a lot of jargon in our industry, particularly when it comes to subscriptions. A “Choose Your Own” subscription at one organization is a “flex pass” at another, and a “Build Your Own” at another. The term covers a number of different loyalty schemes, from a pack of vouchers to hard tickets that you choose in advance.

There’s no Google Translate for subscription jargon yet, but below is a basic glossary we originally published for our recent case study with Long Wharf Theatre. We recently revised the list to add even more terms. If you'd like to impress your marketing colleagues, make your industry friends jealous with your vocabulary, or simply confuse your significant other when you talk about work, read on.


Posted August 23, 2017







Jul20

Long Wharf Theatre: 80% increase in new subscriptions in one year

In August 2015, Long Wharf Theatre (LWT) was worried about their subscriptions. Over the last four seasons, they’d seen a 23% decrease in subscription renewals and 8% decrease in new subscriptions. 


Posted July 20, 2017







Jun28

David Seals
How does the country’s largest theatre company, who sells 450,000 tickets a year, get to know each individual patron so well that they write thank you notes of joy? How does a large organization speak so relevantly that its patrons describe themselves as “flabbergasted” and “blown away?” The answer is nerdier than you’d expect: data segmentation.

Posted June 28, 2017







Jun20

Why do we present art?

It’s crucial that every staff member at an arts organization understand this question. In 2016, we’d undertaken a project to diversify our audiences called “Democratizing Our Stages.” As part of that and in preparation for artistic planning for the 2017-18 season, I did an exercise with our staff that was designed to connect myself and my staff with The Cultch’s “why.” 


Posted June 20, 2017







Jun16

You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff. 

Posted June 16, 2017







Jun16

One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?  Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers.


Posted June 16, 2017







Jun09

Have you ever looked at your ROI numbers and thought that your money just doesn’t go as far as it used to? If so, you’re not alone.

Our partners at the National Center for Arts Research (NCAR) put out a report recently on metrics by sector for arts organizations. Among the metrics they analyzed was response to marketing efforts.

 


Posted June 9, 2017







Jun07

Once you know what your needs are, you’ll want to be to calibrate the size of your segments for a given campaign. In this case, size does matter. In the last video in our Ugly Data Series, Amelia Northrup-Simpson, Director of Strategic Communication, will show you how to use your patron data after it is cleaned and organized.

This is the final video in our Ugly Data series where we are bringing you the fundamentals of data stewardship. 


Posted June 7, 2017







Jun02

Maybe you’re on auto-pilot with your dynamic pricing strategy. Maybe you’re considering dynamic pricing, but aren’t sure where to start. 

In this hour-long, free webinar, we’ll be revealing our 3-pronged strategy for pricing and demand management. Managing revenue and demand is an ongoing discipline, not a “set-and-forget” tactic.


Posted June 2, 2017







May31

How does a well-planned and consistent segmentation strategy make your job easier? It will help your organization effectively market to patrons, targeting certain segments for certain offers, and help you understand your patrons’ behavior. In this video, Claudia van Poperingen of TRG Arts explains how to organize and segment your data so it’s strategically divided into east-to-use groups. 

This is the second video in our Ugly Data series where we are bringing you the best practices in data stewardship. 

Posted May 31, 2017







More>>

Upcoming Events


Professional Development Workshops

 

March 7-8, 2018 - Marketing is from Mars; Development is from Venus; Colorado Springs, CO

March 6-8, 2018 - TRG Arts Executive Summit; London, UK

April 6-8, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

Association of Performing Arts Professionals (APAP) - January 12-16, 2018; New York City, NY



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