Visitors become members for two reasons—because they love the organization and because they are driven by the value of the transaction.
Research of arts consumer behavior shows that those with a true passion for your museum’s mission can be cultivated beyond membership to long-term, high-value patronage. Visitors who view membership as a transaction may be harder to attract and retain, but some could deepen their relationship with the right visitor development strategy.
But how can membership officers put the right strategies in place to attract members and keep them loyal? Learn more in this presentation, which was given at the 2014 American Museum Membership Conference by Molly Wink of Denver Art Museum and Jill Robinson of TRG Arts.
March 14-15, 2019 - TRG Arts Executive Summit; York, England
May 9-10, 2019 - TRG Arts Executive Summit; Colorado Springs, CO