Actionable Audience Data: 5 Metrics to Thrive On [slideshow]

Actionable Audience Data: 5 Metrics to Thrive On [slideshow]


Senior Consultant
Anita Hansen
Today's database, ticketing, and CRM systems can tell administrators nearly everything they could possibly want to know about patrons. More data isn't necessarily helpful, though. Studying everything can distract administrators from the metrics on which they need to focus to grow audiences and revenue. 


In this 90-minute intensive presented at the 2014 Arts Reach National Arts Marketing, Development & Ticketing Conference, Senior Consultant Anita Hansen explained how organizations can stop studying every metric and focus on the most critical indicators of growth and sustainability. You’ll learn how to find TRG's five most actionable Thrive Metrics in your own data, what they say about your organization’s health, and how to act on the data to engage and cultivate patrons. 



Posted October 24, 2014
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