With the rise of Google Analytics, conversion pixels, and referral codes, there are more tools than ever for tracking the results of your organization’s marketing campaigns. Yet even with hard evidence that digital efforts produce results, is it really time to shut the door on established methods such as direct mail, print/display advertising, and grassroots marketing? Can leaning too far in either direction impair one’s ability to capture a “middle ground”?
March 14-15, 2019 - TRG Arts Executive Summit; York, England
May 9-10, 2019 - TRG Arts Executive Summit; Colorado Springs, CO