Time to Change? Pricing, Deals, and Strategy [slideshow]

Time to Change? Pricing, Deals, and Strategy [slideshow]


The Orpheum Theater at Omaha Performing Arts, 2014.
Photo by Jodi Hauptman Drannen.
Pricing strategies can have great impact on deals and revenue for both agents and presenters. In the middle of this mix is the audience and their behavior that either creates demand for your performances, or leaves you with a lot of empty seats. Jill Robinson of TRG Arts, Jackie Knobbe of APA Agency, Jeremy Ganter of Mondavi Center, UC Davis, and Joan Squires of Omaha Performing Arts discussed the ins and outs of maximizing revenue and developing audiences through pricing and scaling in this session, presented at the 2015 APAP conference in New York City.


Posted January 13, 2015
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