Data Drives Audience Development at Actors Theatre of Louisville

Data Drives Audience Development at Actors Theatre of Louisville [slideshow]

Humana Festival audienceMany organizations track data on pricing, audience retention, and audience response to different types of artistic programming. But what happens when an organization looks at these categories together, holistically? That’s what Actors Theatre of Louisville did. What they found led them to begin to manage demand, cultivate audiences, and approach the strategic planning process in a completely new ways.

This is a story about how data can re-focus an organization around audiences, and how Actors Theatre of Louisville is acting on that data. Managing Director Jennifer Bielstein and ‎Jim DeGood of TRG Arts gave this presentation at the 2015 Theatre Communications Group, detailing how Actors Theatre of Louisville has translated data findings into a plan, how leadership is re-aligning around data and audience loyalty, and some initial results from their efforts.

You’ll learn:

– How pricing data revealed opportunities for revenue growth

About a new data-based approach to predict audience behavior based on artistic programming

– Which data points told ATL the most about who its audience is and how that informed strategic planning

– Simple strategies for loyalty that you can begin implementing at your own organization





Posted June 18, 2015
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