09.21 Webinar: My audiences, your audiences

Developing arts patrons as a community



Is there too much theatre for patrons in D.C. to
support? That was one of the questions that
launched this study. Find out the answer in this webinar.
Seven theatres. 10 seasons of data. One community. Learn what this study reveals about theatre patrons and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community 
who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community. 

In this webinar, TRG's CEO Jill Robinson and Shakespeare Theatre Company's Chief Marketing Officer Michael Porto, talked about the most relevant findings of the study. In this free webinar, you’ll learn: 

• The benefits of a community wide market research campaign. 
• The actions this community is taking as a result of the research findings. 
• The role of audience development initiatives in strengthening loyalty and attendance patterns.

Watch this webinar

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Posted August 17, 2016




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Upcoming Events

Professional Development Workshops

Killer Group Sales Campaigns - July 14, 2017; Online


Executive Summit in North America - July 20-21, 2017; Colorado Springs, CO

Measuring What Matters: Building my Report Toolkit - August 12, 2017; San Diego, CA

Sales and Service on Steroids - August 12, 2017; San Diego, CA


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Conferences

American Alliance of Museums - May 7-10, 2017; St. Louis, MO

CultureNEXT, The Canadian Arts Summit - May 12-15, 2017; Charlottetown, PEI

League of American Orchestras National Conference - June 6-8, 2017; Detroit, MI




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