• The benefits of a community wide market research campaign.
• The actions this community is taking as a result of the research findings.
• The role of audience development initiatives in strengthening loyalty and attendance patterns.
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No Boundaries 2017 - March 28-29, 2017; Manchester & Hull, UK
National Alliance of Musical Theaters (NAMT) Spring Conference - March 28-April 1, 2017; Los Angeles, CA
American Alliance of Museums - May 7-10, 2017; St. Louis, MO
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Killer Group Sales Campaigns - July 14, 2017; Online
Measuring What Matters: Building my Report Toolkit - August 7, 2017; San Diego, CA
Sales and Service on Steroids - August 7, 2017; San Diego, CA