Case study: Subscriptions succeed in 2016

Subscriptions succeed in 2016

The story of 3 arts organizations



Subscriptions succeed in 2016Despite widespread reports of the subscription’s decline, these loyalty programs continue to generate a large amount of revenue for performing arts organizations. Knowing what we know about audiences in 2016, what strategies are proven to help the subscription succeed? TRG Arts is proud to bring you the stories of three arts organizations that have defied conventional wisdom by growing subscriptions:

  • The performing arts center with an already-strong subscription base…whose focused campaign has grown new subscription revenue by 36% over the last two years.
  • The theater that was selling more and more small packages each season…which upgraded 20% of their small package subscribers to full packages.
  • The orchestra whose subscriptions had been in decline for years…whose upgrade and renewal rates are now the best they’ve been in recent memory.

Their secret? A simple, radical idea: when you commit to selling subscriptions, arts lovers will subscribe.



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Posted December 13, 2016
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