06.27.2017 Webinar: Dynamic pricing is not enough. 3 strategies for managing demand in 2017-18.

06.27.2017 Webinar: Dynamic pricing is not enough. 3 strategies for managing demand in 2017-18.

Maybe you’re on auto-pilot with your dynamic pricing strategy. Maybe you’re considering dynamic pricing, but aren’t sure where to start.

Like many arts professionals, you’re trying to match pricing to audience demand. Perhaps you’re looking to grow revenue in order to finance that world premiere or new education initiative. TRG is a consulting firm that has helped hundreds of organizations with pricing. We’ll let you in on a secret: dynamic pricing alone is not enough to get you there.

In this hour-long webinar, we reveal our 3-pronged strategy for pricing and demand management. Managing revenue and demand is an ongoing discipline, not a “set-and-forget” tactic. Join Lory Bowman, Senior Consultant at TRG, to discover:

  • Why dynamic pricing alone might mean money left on the table
  • How inventory management, starting price points, and placement of pricing zones supercharge dynamic pricing
  • How real arts organizations are taking action to optimize their pricing strategy

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Posted June 2, 2017




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