What happens when communities come together around data? As membership leaders consider how to best attract new visitors and members, information on how the wider community engages with arts and cultural organizations becomes particularly relevant. Learn how leaders in the membership field leverage shared data to find the highest-ROI prospects and how trading patron data makes the entire arts ecosystem stronger. Presented originally at the 2017 American Museum Membership Conference, experts from Jazz at Lincoln Center, MOHAI, and TRG Arts share and discover the power of community data.
March 14-15, 2019 - TRG Arts Executive Summit; York, England
May 9-10, 2019 - TRG Arts Executive Summit; Colorado Springs, CO