When your ticket sales are struggling, it isn’t just about your pricing. There are other key metrics that might be hiding the real story.
Join TRG Arts’ consultants Christina Hill and Stephen Skrypec as they describe the Five Reasons why your ticket sales might be declining. Through sharing insights, strategies and case studies Christina and Stephen will demonstrate how you can improve your sales, drive loyalty and grow revenue in your organisation. Participants will come away with tactical ways in which they can take action to implement strategies when ticket sales are not going as anticipated.
Who is it for?
Those in marketing, box office and leadership positions working in arts organisations who are interested in learning the metrics and strategies which can be applied to grow revenue and drive loyalty.
What you'll learn:
Tips and takeaways on how you can grow loyalty in your organisation and encourage earlier buying
How to improve access and provide more affordable tickets, whilst still growing revenues
Why you should focus more on retaining patrons rather than acquiring new ones
How to avoid last minute panic offers
Key elements in aligning marketing expenses based on demand
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