Audiences Fact vs. Fiction:
Data-Informed Audience Development for Guthrie Theater
Guthrie Theater in Minneapolis, Minnesota wanted to better understand how to engage diverse and under-served communities with their programming. In this webinar, Kate Hagen (Senior Consultant) outlines how TRG Arts helped Guthrie Theater address three questions that they had:
- Who are the audiences Guthrie Theater serves now?
- What is the diversity of Guthrie Theater’s community? and;
- What are the current attendance trends of the diverse audiences that Guthrie Theater has?
In addition, Cori Medler (Data Services Manager) gives a broad overview of TRG’s Data Center, a cloud-based software service for the arts, that assists with: building targeted marketing campaigns, prospecting and acquisition through list trading, and do organizational and community research. You'll gain a better understanding of how organizations in TRG Community Networks can do demographic and buying-habit patron research through this permission-based list trading tool.
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