What we think
Jul20

Long Wharf Theatre: 80% increase in new subscriptions in one year

In August 2015, Long Wharf Theatre (LWT) was worried about their subscriptions. Over the last four seasons, they’d seen a 23% decrease in subscription renewals and 8% decrease in new subscriptions. 


Posted July 20, 2017







Jun16

You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff. 

Posted June 16, 2017







Jun16

One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?  Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers.


Posted June 16, 2017







Jun02

Maybe you’re on auto-pilot with your dynamic pricing strategy. Maybe you’re considering dynamic pricing, but aren’t sure where to start. 

In this hour-long, free webinar, we’ll be revealing our 3-pronged strategy for pricing and demand management. Managing revenue and demand is an ongoing discipline, not a “set-and-forget” tactic.


Posted June 2, 2017







May23

Delaware Theatre Company's Revenue Rebound


Delaware Theatre Company Revenue Rebound

Delaware Theatre Company (DTC) has been on an upswing since Executive Director Bud Martin arrived in 2012. Before his arrival, their patron base had been slowly eroding, due in part to the recession and in part to an audience that was driven by programming. To build on their artistic and financial momentum, DTC hired TRG in the summer of 2015 to teach them how to use their data to continue to recover lost patrons and grow patron loyalty.

In a single season, DTC has seen a 41% increase in revenue from tickets and subscribers and a 31% increase in subscriber admissions.


Posted May 23, 2017







May22

 
 Photo by Jean-Pierre Dalbéra via flickr (CC BY 2.0)

Is your data ugly? 

Your arts organization may have terrific branding, a high converting website, a top-of the-line CRM system, and beautiful photos of your productions or exhibitions. Unfortunately, if the data you have on your patrons is dirty, incomplete, or poorly segmented, building patron relationships and loyalty is much harder. 

That’s why data stewardship, the ongoing process of maintaining data for action, is so important. 

So how is your organization stewarding its data? TRG has created 3 videos on the best practices on cleaning, segmenting, and using data to create relevant messages for patrons. 

Fans of TRG’s Facebook page early access to video series like this one and other helpful content for arts professionals. Like the page here>>


Posted May 22, 2017







May17

Walk through identifying marketing, attendance, virtual participation, expenses, and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change. You will discover how performance metrics impact everyday decision-making, assess which areas may require new cross-departmental strategic thinking, and determine data-guided, sustainable ideas for attracting funding and audiences.

In this session, presented in 2017 at The American Alliance of Museums Annual Meeting, Jill Robinson and Zannie Voss (National Center for Arts Research) discuss ways to measure and improve organizational health.


Posted May 17, 2017







Apr26


When it comes to ticketing campaigns, you need an effective pricing plan in order to get the revenue results you want. In this session, we’ll share tips on how to set your price, scale it as needed, and monitor progress. You’ll get smart advice on when to activate sales and discounts. Most importantly, you’ll walk away with valuable insight on dynamic pricing techniques and how they can be a major factor in your sales success.

TRG Arts is collaborating with Blackbaud Arts and Cultural Group to bring you valuable tips and strategies with our new on-demand webinar series: Ignite.

Posted April 26, 2017







Apr13

Arts Club Theatre Company puts data to work


Thanks to advances in CRM technology, arts organizations now live in a world awash with data. Getting data points is not usually the hard part. What’s difficult is taking action on what the data tells us and making changes to strategy to cause metrics to move up or down. That’s what makes Arts Club Theatre Company’s most recent success story so impressive.

This Vancouver-based theatre company has been a TRG client since 2008. In the first two years, Arts Club saw $3 million in earned revenue growth. Since then, Arts Club’s focus on building patron loyalty resulted in a further 30% increase in single ticket and subscription revenue. 


Posted April 13, 2017







Mar22

David Brownlee of TRG Arts at the 2017 UK Theatre Touring SymposiumTRG's David Brownlee presents new data on touring productions at the UK Theatre Touring Symposium on March 23, 2017. David's research illuminates trends in ticket income from touring and non-touring productions over several years. 

One major takeaway of the study was that touring productions account for the majority of tickets sold and income across UK Theatre venues. The overall figure is driven by the performance of musicals at the largest venues, but the majority of revenues for plays in the UK now also come from touring productions.


Posted March 22, 2017







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