choral
choral
Jun20

Two decades of arts consumer study has led the consulting firm TRG Arts to conclude that 2013 is the year choral organizations must frame their marketing efforts around The Patron. Knowing who buys your tickets and subscribe and contributes, when and how much is the best way to inform how you package, price, and promote your programs.  The best part: it’s a matter of focus. Every organization can use the information and skills they have to market better.  In this three-hour workshop presented at the 2013 Chorus America conference, Joanne Steller and Amelia Northrup-Simpson shared best marketing practices that are patron-based, time-proven and updated for the digital age. You’ll learn strategic ideas on building lasting loyalty and revenue that can sustain your organization.

Posted June 20, 2013







Jun20

Technology moves fast. It's hard to keep up with all the shiny new apps, devices, social networks and overall technology trends--and still do all the things you need to in order to market your chorus. This session, presented by Amelia Northrup-Simpson at the 2013 Chorus America Conference, focuses on the top technology trends and concerns you may need to act on in the coming year, including big data for arts organizations, mobile technology, and where to focus your social media efforts.

Posted June 20, 2013







Jan27

Annual Fund Success: Right Patron,
Right Ask, Right Time


Colorado Children's Chorale's annual fund saw substantial growth in 2008-2009.Colorado Children’s Chorale (CCC) had built an annual fund that played a critical part in sustaining their programs. The fund had hit a three-year high in 2006-2007 in large part because of revenue from a popular program that offered a childcare tax write-off benefit. CCC had also sent two rounds of donor solicitation mail that year instead of the one, as they had done in the past. This success was short-lived, as the Chorale saw a sharp drop-off in donations in the following season, 2007-2008, which concerned them greatly. How could the Chorale maintain fundraising success from year to year in the future?

Posted January 27, 2012







Oct23

Los Angeles Market Segmentation Study, an arts and culture consumer profile prepared by TRG for the Los Angeles County Arts Commission, October 2008.

Posted October 23, 2008







Return 

Upcoming Events

Upcoming Events


Professional Development Workshops

 

March 7-8, 2018 - Marketing is from Mars; Development is from Venus; Colorado Springs, CO

March 6-8, 2018 - TRG Arts Executive Summit; London, UK

April 6-8, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

Association of Performing Arts Professionals (APAP) - January 12-16, 2018; New York City, NY



Admin Login