Analytics & Research
Understand audiences. Then take action.
A good doctor diagnoses the symptoms before prescribing treatment. A good mechanic looks under the hood before writing an estimate. What makes a good arts leader? The smartest ones use data to take a deep look at root causes before making major changes.
Are you able to identify and address the root causes of your biggest challenges? It’s easy to point to seemingly unsolvable external factors, when solutions may lie in tweaking your existing practices. For example:
- Is your shrinking subscriber base due to the “dying subscription model”? Data might reveal a root cause of low retention among single ticket buyers—something that you can work to change.
- Is your low member acquisition due to declining arts participation? Data might reveal a low data capture rate at the front desk, which undermines your ability to invite current visitors back.
TRG’s analytics suite keeps our clients grounded in actionable truth, so that they can evolve with best practices to grow more loyal patrons. Armed with an accurate assessment of your organization or community, you can take informed actions that will grow loyal patrons and sustaining revenue.
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