Data-Oriented Audience Development
Thursday-Friday, September 21-22, 2017
at the TRG Arts Center for Results in Colorado Springs
How must the field engage new demographic cohorts now, in order to build their loyalty into the future?
Many organizations are reliant on the participation of aging Traditionalists and Baby Boomers. As these groups age, how can the field understand the changing demography of potential arts patrons in the Gen X and Gen Y cohorts now, in order to realize their full participation as they advance into new life stages?
In this session, you'll learn about the unique ways in which generation and ethnicity affect arts engagement. You’ll leave with strategies for how to evaluate this in your own organization and cultivate loyalty among these potential audiences, with the goal to secure their long-term participation. TRG will place data at the center of decision making, and participants will leave with a plan to boost the engagement of the various potential audience cohorts.
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Registration is limited for this event. Book early to avoid disappointment. Price is subject to change.
Still have questions? Email
to learn more.
Intensives and boot camps are hosted in Colorado Springs, Colorado at the TRG Arts Center for Results, TRG's corporate office. You'll stay at the Wyndham Mining Exchange in the heart of the downtown area, just a few blocks from the Center for Results.
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TRG is available to host intensives, boot camps, and other professional development sessions in your community, customized to your needs. For more information, contact LetsTalk@trgarts.com.