Our Clients

Our Clients

TRG Arts has worked with over 1,200 clients in the U.S., Canada, Australia, and the U.K. Below is a select list of recent clients and partners with links to their case studies, where applicable.

Announcing new projects with:

    Arthur M. Blank Family Foundation
    Carlsen Center
    First Stage
    New Wolsey Theatre
    The North Carolina Theatre
    Norton Centre for the Arts
    Pacific Symphony
    Pittsburgh Ballet Theatre
    Royal Exchange Theatre, Manchester
    Utah Presents
    Vertigo Theatre

Client List

     5th Avenue Theatre (Part 1  |  Part 2)

     Actors Theatre of Louisville
     ACT—A Contemporary Theatre

 "Working with TRG
  has brought enormous
  value to the Guthrie."

Trish Kirk, Guthrie Theater

     Albany Symphony Orchestra
     Alliance Theatre
     Alvin Ailey American Dance Theatre

     Annenberg Center for the Performing Arts
     Arden Theatre Company

     Arena Stage
     Art of Time Ensemble
     The Arthur M. Blank Family Foundation

     ArtsFund, Seattle

     ArtPride New Jersey

     Arts and Cultural Alliance of Central Florida 

     Arts Boston

     Arts Club Theatre Company

     The Arts Community Alliance of Dallas, TX
     Aspen Santa Fe Ballet
     Atlanta Ballet     
     Bach Festival Society of Winter Park

     Bard on the Beach

     Barter Theatre

     Berkshire Taconic Community Foundation

     Brevard Music Center
     Birmingham Repertory Theatre
     Birmingham Royal Ballet

 "A terrific blend of
  strategic and practical.

Royal Scottish National Orchestra
     BIG Arts Center

     Carolina Ballet

     Celebrity Series of Boston
     Center Theatre Group
     Central City Opera
     Chattanooga Symphony & Opera
     Chamber Orchestra of Philadelphia
     Charlotte Ballet
     Charlotte Symphony Orchestra

     Chicago Symphony Orchestra
     Cincinnati Playhouse in the Park 

     Cincinnati Opera
     Cincinnati Symphony 

     Citadel Theatre (Edmonton, AB)
     Cleveland Orchestra

     Cleveland Play House  

     Colorado Children’s Chorale
     Colorado Springs Philharmonic

     CU Presents
     The Cultch

     Curious Theatre Company
     Dallas Children's Theater 

     Dallas Theater Center
     Delaware Theatre Company
     Denver Art Museum
     Denver Scientific & Cultural Collaborative 

 "TRG made us the
  hot ticket in town."

Marcello Angelini, Tulsa Ballet

     Des Moines Performing Arts

     Dr. Phillips Center for the Performing Arts

     Edmonton Symphony Orchestra

     EMP Museum

     Ent Center for the Arts

     Eugene Symphony
     Festival des Arts de Saint-Sauveur
     Fort Wayne Philharmonic
     Fort Worth Symphony
     Gateway Theatre 

     Geffen Playhouse

     George Street Playhouse
     Geva Theatre Center 

     Grand Opera House Wilmington
     Grand Rapids Ballet

     The Grand Theatre

     Grant Park Music Festival

     Greater Philadelphia Cultural Alliance

     Greater Pittsburgh Arts Council
     GREAT Theatre
     Guthrie Theater

     Harris Center for the Arts

     Hartford Stage Company

     Houston Arts Alliance

     Houston Ballet

     Houston Symphony

     Hubbard Street Dance Chicago

 "TRG Arts has been able
 to provide an ‘outsider’s view’
 to help us think about new
 ways to engage patrons."

Dione Kennedy, Performing Arts Fort Worth

     Indiana Repertory Theatre

     Illinois Shakespeare Festival

     Jacksons Lane
     The Joyce Theatre

     Kansas City Ballet

     Kansas City Repertory Theatre

     L.A. Stage Alliance

     League of Chicago Theatres

     Lehigh Valley Arts Council
     Lied Center for Performing Arts

     Lincoln Drill Hall

     Los Angeles Master Chorale

     Louisiana Philharmonic (Part 1  |  Part 2)

     Luminato Festival

     Lyric Opera of Kansas City

     Lyric Theatre of Oklahoma

     The Lyric Hammersmith

     MacKenzie Art Gallery
     McCarter Theatre Center
     Merrimack Repertory Theatre

     Michigan Opera Theatre
     Milwaukee Ballet

     Milwaukee Repertory Theatre

     Minnesota Theatre Alliance
     Mondavi Center for the Performing Arts
     National Arts Centre
     National Ballet of Canada
     The New 42nd Street 

     New Wolsey Theatre

     New York City Ballet

     Newman Center Presents

     Northamptonshire Arts Management Trust
     North Carolina Theatre
     Northern Stage
     Nottingham Playhouse
     Nuffield Southampton Theatres

     Omaha Performing Arts
     Opera Carolina
     Orchestra Iowa

     Ordway Center for the Performing Arts
     Oregon Ballet Theatre
     Oregon Shakespeare Festival
     Oxford Playhouse
     Pacific Symphony

 "TRG has reoriented our
thinking about ticketing
in the digital age."

Jeff Loeb, Pantages Theatre

     The Pantages Theatre

     Pennsylvania Ballet

     Pensacola Opera

     Performing Arts Fort Worth
     Philharmonic Center for the Arts

     Phoenix Theatre

     Pittsburgh Ballet Theatre
     Pittsburgh Public Theater

     PlayMakers Repertory Company
     Playwrights Horizons
     Portland Baroque Orchestra
     PRiMA Theatre

     Regina Symphony Orchestra
     Regional Arts & Culture Council of Portland

     The Repertory Theatre of St. Louis

     Rochester Philharmonic Orchestra

     Rosebud Centre for the Arts
     Rose Theatre Kingston

     Royal Manitoba Theatre Centre
     Royal Winnipeg Ballet

     St. Louis Symphony Orchestra 

     San Diego Repertory Theatre

     San Francisco Ballet 
     Saratoga Performing Arts Center

     Seattle Repertory Theatre
     Shared Experience

     Shaw Festival Theatre

     Sheffield Theatres
     Sioux City Orpheum
     Skylight Theatre

     Smith Center for the Performing Arts

     Speakeasy Stage Company

     Stephen Joseph Theatre
     State Theatre New Jersey
     Steppingstone Theatre
     Symphony Tacoma
     Synchronicity Theatre

     Syracuse Stage
     Texas Ballet Theater
     Theatr Clywd

     Theatre Aquarius

     Theatre Bay Area

     Theatre Calgary

     Theatre Royal Stratford East

 "We’re now promoting loyalty
  and stewarding membership
  in whole different way."

Molly Wink, Denver Art Museum

     Theatre Under the Stars


     Theatrical Outfit
     Toronto International Film Festival
     Toronto Symphony Orchestra

     Triad Stage 
     Trinity Repertory Company
     Tuacahn Center for the Arts

     Tulsa Ballet

     Two River Theater

     Utah Symphony/Utah Opera
     Virginia Repertory Theatre

     Walton Arts Center

     Washington Pavilion

     Wolverhampton Grand Theatre

     Yavapai College Performing Arts Center
     ZACH Theatre

What clients say about TRG

TRG full-suite consulting clients see an 18% percent revenue increase in their first year. Read below some of things past and current TRG clients say about our work.

“We are thrilled and hope the future remains as bright as our current season, which could be our best ever. Thanks again for lifting the veil of complacency from our eyes.”

President Tom McCabe,
Theatre Calgary

 “TRG made us the hot ticket in town.”

Artistic Director Marcello Angelini
Tulsa Ballet

What do clients say about TRG?

Find below quotes from current and former consulting clients.

"Working with TRG has changed our strategies for growing revenue. Using TRG’s data-based approach, we focused on industry-proven best practices that made growing donors and revenue even more effective. We are thrilled with our progress in fundraising and ticket sales."

Angela Gieras
Executive Director
Kansas City Repertory Theatre
Read the case study>>

"Grounded in data, we became more organized and assertive with our pricing. TRG has helped us approach new triggers to our decision-making, like velocity and absorption. This re-examination has led to a more sophisticated portfolio of practice around dynamic pricing."

Jennifer Weissman
Chief Marketing Officer
Boston Ballet
Read the case study>>


"TRG supplies us with the leading ideas about best practices. We’re always thinking about what will become our own best practice next."

Tim Shields
Managing Director
McCarter Theatre


“It could be that our positive financial results for the 2013-14 and 2014-15 seasons simply represent the audience’s vote of confidence in the artists we have chosen, but our programming approach has been consistent for a number of years and I’m confident that all the tools TRG provided to us are largely to thank for our increased subscription base and single ticket sales.” 

Stephen Seifert
Executive Director
Newman Center Presents
Read the case study>>

"Working with TRG gave us the courage to make changes which have had substantial impact to our financial stability. Having a trusted outside partner who has done this many times helped us have confidence in our decisions when we weren’t sure how patrons would react."

Stephen Skrypec
Head of Sales and Marketing
New Wolsey Theatre
Read the case study>>

“Working with TRG has brought enormous value to the Guthrie. From reinforcing the critical need for our marketing and development teams to look at our patrons holistically — moving them up the ladder from first-time buyer to eventually becoming subscribers and donors — to sharing best practices for how to accomplish those steps, having TRG at the table in partnership with us has been fantastic. But when all is said and done, the bottom line for why we are working with TRG is to bridge the gap between our available capacity and our utilized capacity — a universal desire of any marketing department that isn’t selling to 100% of capacity.”

Trisha Kirk
Director of Marketing & Audience Development
Guthrie Theater

“We are very pleased with the success we’re seeing in our first year working with TRG Arts. While we have a solid foundation and team in place, TRG Arts has been able to provide an ‘outsider’s view’ to help us think about new ways to engage patrons, resulting in an increase in season ticket packages and patron loyalty.”

Dione Kennedy
President & CEO
Performing Arts Fort Worth

“One of the goals of our strategic plan is to expand the number of patrons who are donating to the Playhouse. As we reverse the number of declining subscriptions and begin to see renewed growth, TRG is helping us be strategically aggressive in expanding our donor base. Our marketing and development teams are working in a more integrated manner, and we are seeing patron retention improve and patron-generated revenues grow.”

Buzz Ward
Managing Director
Cincinnati Playhouse in the Park
Read the case study>>

“We’re now promoting loyalty and stewarding membership in whole different way and building the pipeline for membership by contacting our best prospects in a different way, instead of treating them all the same.”

Molly Wink
Chief Operations Officer
Denver Art Museum
Read the case study>>

“TRG turned our team into great strategists, confident making timely and tough decisions to move the organization forward. We see the impact of their analysis and counsel every day, in the increasing loyalty and commitment of our patrons, and in the diversity of success in revenue lines.”

Camilla Holland
General Manager
Royal Manitoba Theatre Centre


“[EMP] looks at itself differently now... TRG has positively influenced the way we approach our operations. Having TRG there to talk through strategies helps me feel confident in my decision-making, and mitigate fears associated with risk.”

 Jessica Toon
Director of Marketing and Audience Development
EMP Museum


“TRG has reoriented our thinking about ticketing in the digital age. They have provided our team a fact-based language to help interpret our patron and ticketing data for our entire staff. We only thought we knew our data. Now we live in it.”

Jeff Loeb
Associate General Manager
The Pantages Theatre

“Working with TRG has created a major culture shift in our organization that is more strategic, data-driven and results-oriented. Guided by TRG best practices and advice, we are boldly moving into new marketing territory with a more integrated team approach that is yielding solid results.”

Lisa Grele Barrie
President & CEO

North Carolina Theatre

“At ZACH Theatre we engaged TRG to help us grow our audience size and donor support as we moved towards the opening our new 420-seat theatre. Colleagues, who are TRG clients, told us that hiring TRG would be a game changer and were they ever right! With TRG's new hall tactics we have experienced a 89% growth in subscription revenue, a 60% growth in single ticket revenue over 2 seasons. And, individual contributions have grown by 64%.”

Elisbeth Challener
Managing Director

ZACH Theatre


“TRG made us the hot ticket in town.”

Marcello Angelini
Artistic Director
Tulsa Ballet

“The TRG experience has been excellent. We now have a beautifully scaled house, an efficient dynamic pricing system, and a noticeable uptick in revenue, all in just 18 months.”

David Henderson 
Director of Marketing, Sales & Communications 
Hartford Stage Company
Read the case study>>

“We have had a FABULOUS start and we attribute it to our new (subscription) campaign and the work we did with TRG – as well as a great season, of course.”

Nicole Cook
Director of Marketing & Communications
Annenberg Center for the Performing Arts
Read the case study>>

“TRG Arts empowers the arts by demystifying the business of theatre. The tools you need to succeed are in your hands and TRG Arts taught us how to use them to transform our organization.”

Lorna Zaremba
General Manager
Theatre Aquarius
Read the case study>>

“Having TRG as part of my team is like going to a great conference every month, leaving me enthused and motivated to try new ideas and raise the bar on achieving outstanding revenue and loyalty results. I’ve always known I have a great team, and I’ve known that we do great work – but working with TRG makes us greater. It facilitates our desire to confront sacred cows, break down barriers to change, create a forum for discussion on critical issues, and never stop moving forward. And we never do.”

Peter Cathie White
Director of Sales and Marketing
Arts Club Theatre Company

Read the case study>>

“TRG has been a great asset to the Philharmonic Center’s new patron-centric focus as the way to grow and sustain revenue. We are on a fast track course to move from selling tickets to developing relationships, and feel fortunate to have TRG by our side.”

Mary Deissler
Chief Advancement Officer

Philharmonic Center for the Arts

“As a relatively young organization, we are still learning the nuances of the business and looked to TRG to add more professionalism to our staff and practices. As we continue to engage with each other and implement their suggestions, we are enthusiastic about the changes we have implemented so far and look to continue to improve our performance both financially and with our patrons.”

Larry Toll

Washington Pavilion

Ready to start a project?

Talk to us today about the best partnership for your needs. Email LetsTalk@trgarts.com or share your information below to start the conversation.

 Ready to chat about a partnership with TRG? 
Contact us at LetsTalk@trgarts.com.

Ready to start a project?

719.686.0165 |  020 7438 2040

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