TRG case study: Pensacola's smash Carmen

Case Study: Pensacola Opera

Carmen sells out, single ticket revenue 33% above goal


Pensacola Opera is a $1.3 million organization which stages two productions a year with two performances each. For the past several years, the company had been focused on institutional stabilization—paying off debts, completing a capital campaign for establishing cash reserves, bolstering its endowment, and making capital improvements. In the meantime, the company was having trouble consistently meeting revenue goals for their productions.

First published June 2014


Posted June 9, 2014
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