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Data from 288 CRMs shows that the impact on ticket sales from COVID-19 not only continues but worsens. During the six months since venue closure in North America ticket revenues have fallen by 84% and in the U.K. by 91% compared to the same period in 2019.
As the number of Americans testing positive for COVID-19 continues to grow, optimism for a 2020 in-person return to performances sharply fell for U.S. arts and culture leaders. The September study reveals 23% of U.S. organizations expect to perform to in-person audiences in 2020, compared to 61% in the initial June study.
Data always inspires me. It highlights trends and sparks ideas. Our recently released report, “Individual Donations - Is New Philanthropic Income Replacing Lost Ticket Income?” from our COVID-19 International Benchmark, was especially illuminating. It is the first major study to document the economic impact of donation revenue during COVID-19. In this blog post, I outline five inspirations I took away from the report.