TRG Webinar: The Loyalty Business Model

04.18.2012 TRG Webinar: The Loyalty Business Model

5th Avenue Theatre in Seattle

How to use passion for the arts to drive revenue

While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s increasing loyalty among the patrons we have. 

Staff from 5th Avenue Theatre and TRG detailed in this webinar how they are building a wholly new model of audience engagement centered on using passion for the arts to drive retention, engagement and revenue--and, why loyalty is the only sustainable model for revenue growth.



Posted April 18, 2012
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