2017 Key Metrics for Arts Organizations

2017 Key Metrics for Arts Organizations

Have arts leaders increased the loyalty of their patron in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we'll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription, and donation. Additionally, this presentation features a case study from New Wolsey Theatre that highlights the successes of their integrated loyalty strategy. 

Originally presented at 2017 NAMP Conference, but you can watch the Facebook Live of the presentation below. 


Take a closer look at our slides:

Posted November 15, 2017

Get in touch:      

US: 719.686.0165 

UK: 020 7438 2040

Connect with Us:


Blogs    Book Club    case studies    Presentations    research    Videos    webinars   

Upcoming Events

Global Headquarters
90 S. Cascade Avenue
Suite 510
Colorado Springs, CO 80903
US: 719.686.0165
UK: 020 7438 2040
Facebook Facebook
Connect with us!
Terms of Use Privacy Policy
© 2017 TRG Arts. All rights reserved.
Admin Login