Audience Building is Vital: Trustees Must Provide the Grit and Courage to Succeed.

Audience Building is Vital: Trustees Must Provide the Grit and Courage to Succeed.

By 
Eric Nelson

Sustainability is no longer enough. Performing arts organizations need to aim higher. Vitality is the new goal. To achieve this, organizations must apply a generous mix of courage, grit and entrepreneurship to a key area of their business: audience building. It requires that board and executive leadership create a culture where this focus and work-style thrives. 

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Posted May 14, 2019
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