Case Study: Northern Stage, UK: One Sting Doesn’t Make a Summer

Case Study: Northern Stage, UK: One Sting Doesn’t Make a Summer

A Blockbuster alone won’t transform the loyalty of your audiences, but used purposefully as part of a long-term strategic plan it can have a great part to play.


First published: August 2019

Northern Stage had aspirations to revolutionise their relationship with audiences. As one of the larger regional producing theatres in the UK they knew that transforming their business model to reduce reliance on core funding and increasing earned income was essential. 

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Posted August 20, 2019
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