As the U.S. and U.K. governments publish more definitive guidelines on social gatherings, arts and culture leaders are finally able to plan live, in-person performances. 55% of U.S. organizations plan to host performances before October 2021. U.K. arts and culture organizations are even more optimistic, with 83% planning a return to performance before September 1.

James Dale (managing director) and Ben Bunce (strategy director) of SINE Digital, met with an international group of arts leaders we convened to dig deeper into what it means to run GOOD digital campaigns. There was a strong focus on social – where nearly all organizations are connecting with and attracting new audiences.

TRG Arts received a strategic investment from Blue Cypress, a family of companies that serve purpose-driven organizations, with a specific focus on professional services and disruptive technology.