Presentations
Apr04

The Future of Leadership in the Arts

Opera America Leadership Intensive


Eric Nelson

Client Engagement Officer

Download the slides from Eric's session at the at Opera America’s Leadership Intensive 'The Future of Leadership in the Arts'.


Posted April 4, 2019



Jan24

TRG's Jill Robinson will deliver this year's opening keynote address at the Ticketing Professionals Conference in Birmingham, England. 

"The Box Office is dying. And we’re killing it." Clever technology, complacent leadership, changes in consumer patterns… these things and more have lulled us into ignoring the entrepreneurial power of the place where tickets are actually sold. It’s 2019: Think your team’s job is just about excellent fulfillment? Customer service? The best technology? Think again. Your organisation must have a box office that creates income and deepens customer relationships every day of the year.


Posted January 24, 2019



Aug14

Christina Hill, Senior Consultant

I was honoured to speak recently at the AMA conference 2018 in Liverpool on the impact of patron loyalty. 

I was energised by the feedback from attendees at both sessions and proud to highlight results of organisations who have built sustainability through loyalty. In our session Rekindling Subscriptions, I was joined by Executive Director Liam-Evans Ford, who shared Theatr Clwyd’s experience of building a strategic loyalty focus with some impressive year-over-year results.

If you don't have a loyalty strategy in place, now is the time to start building one.


Posted August 14, 2018



Aug01

TRG Arts delivered a briefing at the Arts Marketing Association Conference 2018, UK, about 'TRG Arts on the Impact of Loyalty: Success stories of growth through retention and engagement'.


Posted August 1, 2018



Jul31

TRG Arts and Theatr Clwyd spoke at the Arts Marketing Association Conference 2018, UK, about the work Theatr Clwyd have done to more deeply engage their patrons in order to sustain the organisation for the long-term.   

 


Posted July 31, 2018



May17

Walk through identifying marketing, attendance, virtual participation, expenses, and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change. You will discover how performance metrics impact everyday decision-making, assess which areas may require new cross-departmental strategic thinking, and determine data-guided, sustainable ideas for attracting funding and audiences.

In this session, presented in 2017 at The American Alliance of Museums Annual Meeting, Jill Robinson and Zannie Voss (National Center for Arts Research) discuss ways to measure and improve organizational health.


Posted May 17, 2017



Mar22

David Brownlee of TRG Arts at the 2017 UK Theatre Touring SymposiumTRG's David Brownlee presents new data on touring productions at the UK Theatre Touring Symposium on March 23, 2017. David's research illuminates trends in ticket income from touring and non-touring productions over several years. 

One major takeaway of the study was that touring productions account for the majority of tickets sold and income across UK Theatre venues. The overall figure is driven by the performance of musicals at the largest venues, but the majority of revenues for plays in the UK now also come from touring productions.


Posted March 22, 2017



Jun23

Seven theatres. 10 seasons of data. One community. Learn what this study reveals about theatre patrons in one community and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.

This presentation was given at the 2016 Theatre Communication Group Conference in Washington, D.C. by TRG's President & CEO Jill Robinson and leaders from Shakespeare Theatre Company and Arena Stage.

This session presents: 

  • The benefits of a community wide market research campaign
  • The actions this community is taking as a result of the research findings
  • The role of audience development initiatives in strengthening loyalty and attendance patterns

Posted June 23, 2016



Jun21

Jill Robinson at the 2016 League of American Orchestras conferenceA patron’s loyalty is built step-by-step with each interaction with your organization. Each purchase and each donation is an indicator of the affinity that patrons feel for the organization. The problem in the evolution of patrons often occurs in the hand-off between marketing and development.

In this session, presented in 2016 at the League of American Orchestras Conference, Jill Robinson and Lindsay Anderson discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.


Posted June 21, 2016



Feb02


Anita Hansen
Senior Consultant

From Service to Entrepreneurialism


With online transactions now accounting for the majority of ticket purchases, what’s the role of the traditional box office? The people who interact with patrons at your organization still have an enormous role to play in providing customer service, generating revenue, and increasing loyalty. Are you setting them up for success? This short presentation discussed making an upgrade plan, incentivizing staff to implement it, and measuring your success. In this session, learn strategies to turn your box office into an entrepreneurial, revenue-generating operation within your organization. This presentation was given by Senior Consultant Anita Hansen at the 2016 InTix Conference in Anaheim, California.

Posted February 2, 2016



Jan11


Lindsay Anderson
VP of Client Development
Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating patron relationships. In order to make a patron-centered business model work, all departments—including ticketing and patron services, artistic staff, development, and executive leaders—must align their objectives with that of patron loyalty. 

In this session, presented at the 2016 Chamber Music America conference in New York City, both executives and staff members will reexamine how they lead and collaborate on initiatives that create lasting patron relationships. TRG's VP of Client Development Lindsay Anderson looked at how cross-departmental campaigns build loyalty, how a sales orientation in the patron services department can bolster marketing-development collaboration, and how artistic programming can also factor into loyalty-building.

Posted January 11, 2016



Jan08


Lindsay Anderson
VP of Client Development
What motivates someone to attend a concert? And, more, importantly, what drives them to attend again and again? Arts managers (and patrons themselves) often cite price as the main and biggest incentive for arts attendance. Certainly price plays a major role in a customer’s decision-making process. 

But pricing doesn’t mean anything unless it’s attached to value. It’s a two-sided equation, with price on one side and demand—how much a patron wants the experience—on the other.

Luckily, you have tools that can sweeten the value proposition for your audiences. Ticketing inventory, historical data, discounting, and the choice and timing of programming can help you incentivize audiences to engage with you again and again.


Posted January 8, 2016



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