Increasing patrons' loyalty to an organization is the best way to ensure long-term, sustainable audiences and revenue. Through data, TRG counsel follows every step on patron's journey from first-time attendee to subscriber or member to donor. Then we create strategies customized for each organization to make patron engagement stronger, longer, and lasting.
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Seattle Repertory Theatre: Seattle Repertory Theatre cultivated a group of first-time ticket buyers, leading to a tripling in their retention rate and a doubling in their overall lifetime value. More>>
Louisiana Philharmonic: After Hurricane Katrina, Louisiana Philharmonic rebuilt their database and focused on converting subscribers into donors, quadrupling their annual fund revenue. More>>
Theatre Calgary: Theatre Calgary's subscribers were fiercely loyal, but attracting new ones had become a challenge. How they increased subscription revenue by 49% and shattered subscription records. More>>
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