Staff: Jim DeGood, Senior Consultant at TRG

Jim DeGood

Director of Client Services

Jim DeGood is Director of Client Services at TRG Arts, managing a team of analysts who work to innovate TRG’s best practice counsel. During his time at TRG, Jim has gotten results for clients like Guthrie Theatre, Cincinnati Playhouse in the Park, Actors Theatre of Louisville, Kansas City Ballet, and Charlotte Symphony Orchestra.

Jim has 18 years of experience in performing arts management, including marketing and executive leadership posts at the Unicorn Theatre, Lyric Opera of Kansas City, Kansas City Symphony and Kansas City Repertory Theatre.  Additionally he directed the performing arts grant programs for the Mid-America Arts Alliance. Jim worked in public relations prior to entering the performing arts. He holds a master’s degree in Arts Administration from Goucher College.

What I work on

It’s my job to look at client data to tell the story of an organization through its patrons, then to help clients understand how best to adapt their business practices based on the stories we see. So far, I’ve been blessed to work on some really interesting and complex projects. For example, I was a part of a team that built our Patron Potential Assessment product, which uses the best of TRG’s analytics to answer the question, “What potential do I have to grow my audience?”

How my career has evolved

I grew up in arts marketing, working in several disciplines: symphony, opera, and theater. At my previous job, I became a client. TRG helped our organization move into a shiny, beautiful new performing arts center. The partnership with TRG and move into the new center were wildly successful. I grew into a TRG advocate and am fortunate to have joined the consulting team.

What I enjoy most about my work

Variety. TRG helps a lot of clients, big and small, of all genres. I find the inquisitive personalities of the consultants--and clients--invigorating. We use data as the non-emotional fulcrum from which we make results together.

Why I love the arts

The arts are a visceral way to describe what our truths are and what we experience. They help us understand things in a way that is less veiled and more honest than everyday conversation. Through the arts we can experience people and places we wouldn’t normally interact with.

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US: 719.686.0165 

UK: 020 7438 2040

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