Keri Mesropov
Vice President of Client Services
Keri Mesropov leads TRG’s team of consultants and database and analytics specialists who work on behalf of the firm’s clients throughout North America and abroad. She also serves as lead consultant for scores of clients including Chicago Symphony, New York City Ballet, and Boston Ballet. Her own work and the consulting, database management, and business intelligence services she now presides over have generated millions of revenue dollars—earned and contributed—for opera, dance, and theater companies, orchestras, arts centers and festivals. Keri manages TRG’s counsel on integrated patron loyalty programs, bringing together colleague departments across organization silos to build stronger, longer paid patronage.
Before coming to TRG, Keri worked for 17 years as an arts administrator in marketing and development. Her career in dance administration includes eight years as director of marketing and public relations for Colorado Ballet, and five years with The Washington Ballet where she first served as director of marketing and communications and then as director of external affairs overseeing both earned and contributed income. Keri has also freelanced for various companies including Eifman Ballet of St. Petersburg, Trey McIntyre Project and served as associate director of marketing for Washington Performing Arts Society in Washington, DC. Originally from Colorado, Keri holds a Bachelor of Journalism from the University of Nebraska.
What I work on
At TRG I have the pleasure of overseeing the entire client services division of consultants and associate consultants. In addition to having my finger in all of our accounts—over 1,200 today—I also get to dive deep on a number of accounts. I get to work with our amazing team to guide our client service strategies, and with our amazing clients…what could be better?!
How your career has evolved
When I was growing up I wanted to be a dancer, but I soon discovered, with a little help from my father, that life as an artist was going to be a challenging career. Oh, and let’s also get out on the table that my talent wasn’t that great! Journalism was a love, so after I got my degree in broadcast journalism, I started to think about how I could put that together with the arts. My first real job was as a marketing associate for Colorado Ballet.
From there I moved to D.C. and worked for The Washington Ballet. While there, I hired TRG. A new love affair began as TRG’s counsel made me a super-hero in my organization. I sorta liked these really smart, type-A overachievers. I was leaving Washington D.C. because my husband got a job in Canada, and asked if TRG might want to hire me as a consultant. Lucky for me, they kinda liked me, too. Six years later…
What sets TRG apart from its competition
A major driver at TRG is that we truly and deeply care about the business we’re in. We are passionate as a company about helping nonprofits grow and thrive in a sustainable way. It’s unique in a company, because it is in every TRG team member’s DNA.
The most rewarding aspect of my career
Witnessing the impact of TRG’s counsel on the arts industry. We are collaborators, change agents and thrill seekers! Seeing arts organizations completely turn around and to know that we’ve had a role in that is very satisfying. Also, I have a teacher in me. I really enjoy working with clients and team members alike and watching lightbulbs turn on and seeds bloom.
Follow Keri on LinkedIn