Staff Profile: Lory Bowman

Lory Bowman

Senior Consultant


What I work on

As a senior consultant, I see my role as partner and liaison. I work with clients to assure that they are getting the results that we know are possible. Because we focus on data-driven results, a big part of my job is researching and getting to know each of my clients’ unique situations. In order to help them achieve the best results, I maintain a full view of their needs and where they need to focus.

How your career has evolved

My entire career has been focused on the arts. I started out with an arts telemarketing firm and have been working for arts organizations ever since. The place I was the longest was The Repertory Theatre of St. Louis. Having spent 17 years as the Director of Marketing, I was focused on campaign planning, maximizing revenue, patron loyalty and team development. The experiences I had sitting on that side of the desk are vital now in understanding the challenges clients face and helping them achieve results. 

What I enjoy most about my work

Having been a client of TRG, I know how much that relationship meant to me and how it revitalized the work I was doing. TRG helped me execute new initiatives for my organization that would not have been attempted without such a strong partnership. I’m excited to bring those same opportunities to my own clients, to be a partner in tackling the challenges and celebrating successes.

What do you love about the arts?

For me, the arts have always been a part of my life, starting with going to theatre performances with my dad. There’s a real nostalgia there. Having worked in the arts, I’ve seen the difference that art makes in people’s lives. We all need beauty and expression in our lives. There’s a shared consciousness, a shared community created by the arts, and that is what I want to be a part of. 

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Biography: Lory Bowman

Lory Bowman, senior consultant at TRG Arts, has spent her entire 29 year career dedicated to her passion for the arts. For the past 17 years she was the Director of Marketing for The Repertory Theatre of St. Louis, where her focus was maximizing revenue, audience development, branding and patron loyalty programs. Personal highlights during her time at The Rep included exceptional customer service, staff development and the launch of a diversity and inclusion initiative. 

Prior to The Rep, she was the Executive Director for St. Louis Festival Committee, Inc. and Director of Sales and Box Office Operations for the Saint Louis Symphony. Lory also held the position of Assistant Marketing Director for ArtsMarketing Services, Inc., a position that grew out of her prior campaign work with the Saint Louis and Milwaukee Symphony Orchestras. Her freelance and volunteer positions have included work for dance projects and arts award programs. Originally from Wisconsin, Lory holds a Bachelor's degree in Music from the University of Wisconsin-Oshkosh.

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