What are Demand Curves?
TRGs solution to simplifying Sales Pacing and Projection
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Data Center analyzes your historical sales data to identify key points in demand, categorizing events into eight distinct demand scenarios based on when demand peaks during the sales cycle. Demand Curves are based solely on Single Ticket data.
Front Loaded Curves
Very Early Demand
Early Demand
Balanced Curves
Front Split Demand
Steady Demand
Back Split Demand
Back Loaded Curves
Late Demand
Very Late Demand
Anomalous
Central Demand
Note: Not every event in your data will contribute to the Demand Curves. We exclude outliers that may distort the analysis, such as events marked as 'Non Core', cancelled or rescheduled events, and those with sold-out or low remaining inventory.