Segmentation Basics
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      2. Networks
      3. Segmentation Basics

      What are Segment Type Codes?

      Segment Type Codes are a three-letter abbreviation that help to categorize your data.

      If you choose to include segmentation in your import file, then your file MUST contain a column to map to the "SegmentTypeCode" field. Only the codes shown here are valid for segment import.

      Segment Type SegmentTypeCode
      		Description
      Single Ticket STB Patrons who purchased a ticket or admission to a single event, performance, museum, cultural facility, etc. This may also include free events.
      Flex / CYO FLX Patrons who purchased a flexible ticket package, such as vouchers, choose-your-own packages, etc.
      Subscription SUB Patrons who purchased a ticket package, typically to a single season, series, venue, etc.
      Membership MEM Patrons who purchased a membership granting admission or other benefits, generally for a year or season.
      Donation DON Patrons who made a charitable gift given to an organization or establishment, generally tax deductible.
      Do Not Mail DNM Patrons who do not want to be contacted via direct mail pieces. NOTE: All patrons in a DNM segment will be globally excluded from trading activity, regardless of what Organization houses the data in your community.
      Do Not Trade DNT Patrons who do not want their contact information to be traded with other organizations in the TRG Data Center. NOTE: All patrons in a DNM segment will be globally excluded from trading activity, regardless of what Organization houses the data in your community.
      Do Not Call DNC Patrons who do not want to be contacted via telephone.
      Do Not Email DNE Patrons who do not want to be contacted via email.
      Suppression SUP Patrons who do not want to be contacted via any channel or appear in trades. Only use this segment type for patrons who you never want to contact via any channel. NOTE: All patrons in a DNM segment will be globally excluded from trading activity, regardless of what Organization houses the data in your community.
      Class CLA Patrons who attended a workshop or class to learn a skill or gain knowledge of a particular subject matter.
      Education EDU Patrons who attended an educational event. Common examples include lectures, talk-backs, demonstrations, etc.
      Group Purchase GRP Patrons who attended as part of a bulk purchase of single tickets, subscriptions, memberships, etc., often at a discount. These purchases tend to be made by companies or clubs, or a large group of individuals together.
      Prospect PRO Prospective patrons who have inquired about a program or organization. Common uses include patrons who have requested information via website, email or phone, filled out an interest card, entered a raffle/drawing, etc.
      General GEN Patron lists that do not fit into an existing segment type.
      Admission ADM Patrons who purchased an admission to an event, museum, or other.
      All House ALL All patrons who purchased a ticket, admission, subscription or other and whose contact information belongs to your organization.
      Art Gallery ART Patrons who purchased entrance to an art gallery.
      Do Not Solicit DNS Patrons who do not want to be solicited.
      Mail Code MAI A group of patrons who received a specific mail code.
      Venue Rental REN Patrons who attended a performance or production that was part of a venue rental.
      Raffle RFL Patrons who participated in a raffle.
      Volunteer VOL Volunteers for an organization or special event.
      Email List EMA Group of patrons with email addresses.
      Survey SUR Group of patrons who may have participated in a survey or are survey responders.
      Comp CMP Patrons who attended an event with a complimentary ticket.