Note: Segment level information is only available on certain license levels.
You can see the functionality that is available on your license level and others here.
Single Ticket Tracker
The single ticket tracker allows you to filter by the following segments:
Acquisition: customers that are new to your organization.
Current Customers: customers who have transacted at least once in the last 18 months.
Reengagement: customers who have previously transacted but not in the last 18 months.
Event Insights
On the events insights reports, you'll notice more granular segment breakdowns.
| Segment Name | Status | Description |
| New Customers | Acquisition | Has made one transaction for one performance in the last 18 months. |
| Once Before | Current Customer | Has transacted for two performances. The most recent transaction was in the last 18 months. |
| Convertee | Current Customer | Has transacted for three performances. The most recent transaction was in the last 18 months. |
| Active | Current Customer | Has transacted for at least four but no more than ten performances. The most recent transaction was in the last 18 months. |
|
Super Active |
Current Customer | Has transacted for more than ten performances. The most recent transaction was in the last 18 months. |
| Stale | Reengagement | Has transacted in the last three years, but not within the last 18 months. |
| Lapsed | Reengagement | Has transacted previously, but not in the last three years. |
One transaction may include multiple bookings. If a customer booking for the first time purchases for three shows, their status will immediately become "Convertee".
If a customer books for a single performance two years in advance and then does not book again before attending it, by the time the booked performance matures, the customer will be "Stale".