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TRG's Caitlin Green and Stephen Skrypec give a tour of tactics organizations are using to take steps toward their strategic (audience-related) goals this year. From orchestras, theaters and ballets on both sides of the Atlantic, we\'re seeing intention, ACTION, and results. We hope you, too, find the examples to be rife with inspiration and possibility.
As the U.S. and U.K. governments publish more definitive guidelines on social gatherings, arts and culture leaders are finally able to plan live, in-person performances. 55% of U.S. organizations plan to host performances before October 2021. U.K. arts and culture organizations are even more optimistic, with 83% planning a return to performance before September 1.
James Dale (managing director) and Ben Bunce (strategy director) of SINE Digital, met with an international group of arts leaders we convened to dig deeper into what it means to run GOOD digital campaigns. There was a strong focus on social – where nearly all organizations are connecting with and attracting new audiences.