What are Demand Curves?
TRGs solution to simplifying Sales Pacing and Projection
Data Centre analyzes your historical sales data to identify key points in demand, categorizing events into eight distinct demand scenarios based on when demand peaks during the sales cycle:
Front Loaded Curves
- Very Early Demand
- Early Demand
Balanced Curves
- Front Split Demand
- Steady Demand
- Back Split Demand
Back Loaded Curves
- Late Demand
- Very Late Demand
Anomalous
- Central Demand
Please note that not every event in your data will contribute to the Demand Curves. We exclude outliers that may distort the analysis, such as events marked as 'Non Core', cancelled or rescheduled events, and those with sold-out or low remaining inventory. Additionally, Demand Curves are based solely on Single Ticket data.
More information about Demand Curves
Demand Curve features