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Talent Lab Workshop:

Hit Your Revenue Goals

Learn to project & achieve your ticketing sales goals, every time. Reserve Your Spot

Hitting ticket sales goals is vital to your organization’s success.

Underachieve your goals and you’ll drain your resources. Overachieve your goals and you miss out on financial opportunity by not investing more in campaigns.

But projecting ticket sales isn’t easy - even the most seasoned marketing professionals can struggle to nail their budget every time.

Sign up for the Hit Your Revenue Goals Workshop to learn:

  • A reliable, data-driven approach to sales projections
  • How to budget for various revenue goals across your organization
  • How to identify opportunities for future marketing investments

You’ll come away empowered, ready to lead you organization into continued financial success.

This workshop is for marketing, ticketing, and finance professionals at all levels of arts and cultural organizations.

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Price: $89
Length: 2 hours
Delivery: Online
Register Now

Finally, a workshop designed to grow your professional impact.


“TRG gets you onboard with the culture and inspires you to implement their best practices extremely well.” Tate LeClair, Director of Development
Springer Opera House
“Ever since you have done TRG 30 roundtables, I’ve turned the phones off for that time so my entire Box Office can tune in. I’m committed to it because I think it’s good for us.” Lisa McCullough, Director of Audience Services
Boston Ballet
“The Loyalty Planning Clinic was a great experience and investment—we’ve gained new tools for moving forward in this moment and beyond. It was an incredibly informative workshop with collaborative participants and tremendous facilitators.” Danielle M. Dove, Director of Marketing & Sales
Indiana Repertory Theatre
What You’ll Learn
Resiliency Areas of this Workshop
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

Transforming 21st century organizations require four key areas to maintain resiliency.

Key Outcomes

When you sign up, you get:

  • A simple framework for budgeting ticket sales
  • A refreshingly easy* and **reliable budgeting approach.
  • An opportunity for personalized ticket sales advice based on your organization’s circumstances.
Your Faculty

Jack O’Dell will lead the Hit Your Revenue Goals workshops.

Jack brings a hands-on UK perspective, having worked in marketing at a variety of theatres prior to his tenure at TRG Arts.

Jack O'Dell

Consulting Analyst

Follow Jack: LinkedIn