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Talent Lab Workshop:

Managing the Middle: Nurturing Future Major Donors

The strategy you need to grow mid-level donors into lifetime advocates.

Reserve Your Spot
Future major donors aren't unicorns. They are known by a development team but haven't shown their true colors yet.

Why? Because many donor engagement programs primarily focus on building relationships with current major donors or turning small donors into recurring contributors. There is an often overlooked group of donors with great potential for becoming future major contributors - middle-level donors.

Activities focused on managing this mighty middle donor segment starts to pay dividends by:

  • Bringing a strategic focus to cultivating future major donors.
  • Opening up a potentially untapped segment of donors.
  • Contributing to the process of building a sustainable organization.

In this workshop, attendees will:

  • Understand why this should be a strategic focus.
  • Learn to identify which data points uncover the best leads to see future ROI.
  • Outline a campaign plan targeting mid-level donors.
This workshop is for mid-level managers and directors of a development team in the arts and cultural industry.
$89 USD
New dates Upcoming Workshops
Length: 2 hours
Delivery: Online

Finally, a workshop designed to grow your professional impact.

What You’ll Learn
Resiliency Areas of this Workshop
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

Transforming 21st century organizations require four key areas to maintain resiliency.

What To Expect

Talent Lab workshops are active learning experiences. When you sign up, you should expect:

  • To have honest conversations during breakout sessions.
  • To have your mobile phone available for workshop interactivity.
  • To take notes to share ideas learned with your teammates.
Due to the nature of this experience and to create a safe space for dialogue, we won’t provide a recording or deck after the workshop.
Your Workshop Leaders

Katie Hey joined TRG Arts in 2021. A UK ex-pat now based in Minneapolis, MN, Katie brings more than a decade of sales and fundraising experience to the role of Consulting Analyst.  Using data as a road map, Katie works hand-in-hand with clients to maximize revenue in support of the overall organizational mission. She enjoys balancing industry best practices with creative experiments to drive the greatest impact. 

Before joining TRG Arts, Katie led fundraising efforts at the internationally recognized Playwrights' Center, and the Guthrie Theater. Katie holds a Master's in Drama and Theater Studies from the University of Kent, Canterbury. 

Brooke Horejsi has over 25 years of experience in the field of creativity set off by an accidental discovery of a passion for the arts through a college class she took to fulfill a liberal arts requirement. Horejsi has BA degrees in Spanish, English and Theater, a MA in Arts Administration, and she has held management positions with both commercial and non-profit theater companies. Additionally, Brooke has worked in multi-disciplinary, campus-based presenting, most recently as the Assistant Dean for Art & Creative Engagement & Executive Director of UtahPresents at the University of Utah. Currently a Senior Consultant with TRG Arts, an international change agency committed to building thriving arts and cultural organizations, she has also served as adjunct faculty, grant panelist, advisor, and board member.

Having acquired a complicated Czech last name, Brooke cannot pronounce it with linguistic accuracy, but she does manage to spell it correctly 98.5% of the time.

Katie Hey

Consulting Analyst

Brooke Horejsi

Senior Consultant