A group of business people sit around a conference table working together on a shared document.
Talent Lab Workshop:

The Retention Plan Your Organization Needs To Succeed

Reserve Your Spot
Here's the reality: focusing only on new audiences doesn't build sustainable revenue for an organization. Attracting new AND keeping existing customers does.

Why? Because it costs up to 40% more to acquire a new customer than a returning one.

In other words, increasing audience retention increases revenue. A sustainable future is only possible when strategies for revenue growth focus on decreasing audience churn.

At this workshop, attendees will:

  • Understand that ignoring audience churn results in wasting the organization's financial resources.
  • Obtain a strategic focus on how not to leave money on the table from current customers.
  • Draft a retention plan for their organization ready for implementation.
This workshop is for mid-level managers and directors of a marketing team in the arts and cultural industry.
Price
$89 USD
New dates Upcoming Workshops
Oct 27, 2022 at 9am MDT
Length: 2 hours
Delivery: Online

Finally, a workshop designed to grow your professional impact.


“TRG gets you onboard with the culture and inspires you to implement their best practices extremely well.” Tate LeClair, Director of Development
Springer Opera House
“Ever since you have done TRG 30 roundtables, I’ve turned the phones off for that time so my entire Box Office can tune in. I’m committed to it because I think it’s good for us.” Lisa McCullough, Director of Audience Services
Boston Ballet
“The Loyalty Planning Clinic was a great experience and investment—we’ve gained new tools for moving forward in this moment and beyond. It was an incredibly informative workshop with collaborative participants and tremendous facilitators.” Danielle M. Dove, Director of Marketing & Sales
Indiana Repertory Theatre
What You’ll Learn
Resiliency Areas of this Workshop
People- Centric Teams Optimizing an adaptive and forward- thinking approach to the structure, development, and retainment of teams. Consumer Relationships Engaging a community by attracting new and retaining existing consumers. Organizational Frameworks Systems and structures for organizations focused on feedback, planning and E.D.I. initiatives. Financial Stability Building sustainable revenue through cost mitigation, revenue optimization, and data-driven insights. Thriving Organizations

Transforming 21st century organizations require four key areas to maintain resiliency.

What To Expect

Talent Lab workshops are active learning experiences. When you sign up, you should expect:

  • To have honest conversations during breakout sessions.
  • To have your mobile phone available for workshop interactivity.
  • To take notes to share ideas learned with your teammates.

Due to the nature of this experience and to create a safe space for dialogue, we won’t provide a recording or deck after the workshop.

Your Faculty

Keri Mesropov, Chief Talent Officer for TRG Arts, will lead Effective Feedback. Keri has more than 20 years of experience in the arts and cultural industry. Along with her role at TRG Arts, she is a Professional-in-Residence at Nebraska College of Journalism and Mass Communications Experience Lab.

Keri Mesropov

Chief Talent Officer

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