TRG Insights

TRG Insights


By Jill Robinson, CEO, TRG Arts

Seventy-five arts and cultural chief executives from the around the world are digging in, planning for recovery through the COVID-19 crisis. There are more than these, of course. But I’ve spent time with these 75 over the past month, from mid-April through mid-May, as the impact of the crisis on our sector has changed, evolved, and grown in its realities. And I’ve been inspired.

Posted May 19, 2020


Zannie Voss, Director, SMU DataArts
Jill Robinson, CEO, TRG Arts

“I saw a future, and it was like watching this tornado in the distance, just watching it come and not being able to do anything about it. I think all artists have foresight. The work that we do is to create futuresand invite people into them. And so that’s what I’m trying to do: to put forward a proposal for the future and invite people into it.” Jaamil Olawale Kosoko

Posted May 18, 2020



By Jill Robinson, CEO


It’s the beginning of April and almost exactly a month since the World Health Organization deemed COVID-19 a global pandemic.  April is the time when arts and cultural organizations are typically in full swing on subscription and membership campaigns, and when many performing arts organizations in North America are preparing fiscal year-end giving appeals.


This year is anything but typical.  But those campaigns are running. People are subscribing, becoming members.  They’re giving.


Posted April 10, 2020


By Jill Robinson, CEO

A crystal ball… in Week 3 of TRG 30 it’s clear we’re all looking for and needing one. The advance questions from our group of more than 800 registrants were almost entirely about the future—when we’ll be able to reschedule, program, open doors. And what to do now that we know, on the main, that this won’t be happening soon.

Posted April 3, 2020


By Jill Robinson, CEO

Week Two of TRG 30 brought more than 500 global arts and cultural leaders together, and it was clear that everyone’s minds are still squarely focused on the “here and now”. Managing and maintaining cash and revenue streams is crucial; it’s where we focused our findings and Q&A. We’re also discovering that so many questions and situations are defined by the market, nation, business model, financial security going into the crisis, and more. Moving forward, TRG 30 will be the place to learn about themes affecting our sector, and our LinkedIn Group: TRG 30 Virtual Network will become the place to get specific questions answered by TRG consultants and peers from around the globe.

Posted March 26, 2020


By Jill Robinson, CEO

On Tuesday, more than 350 international arts leaders joined me for our first TRG 30, designed to provide a sector clearinghouse and gathering place for action during the COVID-19 crisis.  Not surprisingly, everyone’s minds, today, was focused on the NOW.  First up: maintaining relationships with patrons at a time when we’re not open, not performing, not accessible as normal.  As normal.

Posted March 18, 2020


By Jill Robinson, CEO  

It made me cry.  Joyously. 

On Friday, organizational psychologist Adam Grant (@AdamMGrant) tweeted a video from Siena, Tuscany, in Italy. I heard it more than saw it: voices coming from open windows, singing a “popular song from their houses along an empty street to warm their hearts during the Italian Covid-19 lockdown,” tweeted the person on-site. (Please, take 15 seconds to watch it. It will lift you; I promise.) 

Posted March 16, 2020


TRG 30 is a special series of weekly 30-minute virtual roundtables with CEO Jill Robinson for the next 6-weeks. As the economic and industry impact continues to unfold from COVID-19, TRG Arts wants to be a resource to arts and cultural organizations. Jill will share best practices on how to manage short-term impact and how to bring focus to an organization's business model for long-term gain. 

Posted March 13, 2020


By Stephen Skrypec, VP, UK & Europe 

It’s so tricky to balance the demands of our work and personal lives. I’ve been personally pre-occupied in juggling my work with arts organisations across UK and North America, thinking about my responsibilities, along with the demands of my colleagues and client partnerships. We’d all benefit from having clarity in our busy, easily distracted lives, and to know where to go if we’re not getting the support that we need.  

Posted January 30, 2020


How A Small Theatre Company Achieved Big Results

Great River Educational Arts Theatre
(a.k.a. GREAT) is a small but mighty regional producing theater company in central Minnesota. After years of, as Executive Director Dennis Whipple put it, “becoming addicted to TRG’s free studies and videos,” the organization decided to sign up for two TRG consulting sprints that focused on subscriptions and single tickets.

Posted January 28, 2020


For years, there has been an obsession in the arts and cultural industry with attracting Millennials. They have been viewed as the silver bullet to offsetting declining sales and donations. It's true, engaging Millennials is important, but it's only one part of a strategy for success. Arts organizations need to engage audiences that reflect a broad range of demographic and psychological profiles. In this session, learn how to understand your organization's market potential, how to set realistic benchmarks and budgets, and how to build loyalty with new audiences. We will share case studies of how organizations are successfully growing audiences.

Posted January 11, 2020


Smart investments drive high returns. Stephen Skrypec outlines three points to consider during the budget planning process. 

Posted December 10, 2019


Get in touch:      

US: 719.686.0165 

UK: 020 7438 2040

Connect with Us:


Global Headquarters
90 S. Cascade Avenue
Suite 510
Colorado Springs, CO 80903
US: 719.686.0165
UK: 020 7438 2040
Facebook Facebook
Connect with us!
Terms of Use Privacy Policy
© 2017 TRG Arts. All rights reserved.
Admin Login