The Loyalty Business Model

5th Avenue Theatre marqueeWhile some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time.  Our problem is not new audiences; it’s increasing loyalty among the patrons we have.

Staff from 5th Avenue Theatre and TRG detailed in this webinar how they are building a wholly new model of audience engagement centered on using passion for the arts to drive retention, engagement and revenue--and, why loyalty is the only sustainable model for revenue growth. Watch a recording of the webinar here.



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