A patron’s loyalty is built step-by-step with each interaction with your organization. Each purchase and each donation is an indicator of the affinity that patrons feel for the organization. The problem in the evolution of patrons often occurs in the hand-off between marketing and development.
In this session, presented in 2016 at the League of American Orchestras Conference, Jill Robinson and Lindsay Anderson discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.
March 14-15, 2019 - TRG Arts Executive Summit; York, England
May 9-10, 2019 - TRG Arts Executive Summit; Colorado Springs, CO