Online course: Connecting the Dots

Online course: Connecting the Dots

Audience Data Essentials


Announcing a new online course from DataArts and The Results Group for the Arts (TRG Arts)! Would you like to better engage audiences? This course is designed to help arts leaders use data to build loyalty and increase revenue. 

You'll learn about:

  • Types of audience data and data capture techniques 
  • Setting goals and measuring progress with key audience metrics 
  • Segmenting your audience to more effectively engage constituents

 Who should take this course? 

  •  Anyone looking for an introduction to audience data capture and analysis, and audience segmentation. 
  • Arts leaders seeking to increase their comfort with key metrics related to marketing, patron loyalty, and patron revenue generation.

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Still not convinced? Here's a preview:

Using Ratios Effectively

  

Check out other professional development opportunities with the TRG Arts Center for Results.



Posted March 9, 2017




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Upcoming Events


Professional Development Workshops

 

March 7-8, 2018 - Marketing is from Mars; Development is from Venus; Colorado Springs, CO

March 6-8, 2018 - TRG Arts Executive Summit; London, UK

April 6-8, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

Association of Performing Arts Professionals (APAP) - January 12-16, 2018; New York City, NY



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