Online course: Connecting the Dots

Online course: Connecting the Dots

Audience Data Essentials


Announcing a new online course from DataArts and The Results Group for the Arts (TRG Arts)! Would you like to better engage audiences? This course is designed to help arts leaders use data to build loyalty and increase revenue. 

You'll learn about:

  • Types of audience data and data capture techniques 
  • Setting goals and measuring progress with key audience metrics 
  • Segmenting your audience to more effectively engage constituents

 Who should take this course? 

  •  Anyone looking for an introduction to audience data capture and analysis, and audience segmentation. 
  • Arts leaders seeking to increase their comfort with key metrics related to marketing, patron loyalty, and patron revenue generation.

Get Started


Still not convinced? Here's a preview:

Using Ratios Effectively

  

Check out other professional development opportunities with the TRG Arts Center for Results.



Posted March 9, 2017
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Upcoming Events


Professional Development Workshops

 

September 26-28, 2018 - TRG Arts Executive Summit; Paris, France

October 17-19, 2018 - TRG Arts Executive Summit; Colorado Springs, CO

LEARN MORE

Conferences

Canadian Arts Summit - April 19-21, 2018; Banff Centre, AB

Professional Association of Canadian Theatres (PACTcon) - May 9-12, 2018; Ottawa, ON

Broadway League Spring Road Conference - May 15-17, 2018; New York City, NY

Dance/USA Annual Conference - June 6-9, 2018; Los Angeles, CA

League of American Orchestras Annual Conference - June 13-15, 2018; Chicago, IL

Theatre Communications Group (TCG) National Conference - June 14-16, 2018; St. Louis, MO

Theatre & Touring Symposium 2018, UK Theatre - 18 June 2018; London, England

AMA Conference 2018 - 24-26 July 2018; Liverpool, England



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