Have arts leaders increased the loyalty of their patron in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we'll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription, and donation. Additionally, this presentation features a case study from New Wolsey Theatre that highlights the successes of their integrated loyalty strategy.
Originally presented at 2017 NAMP Conference, but you can watch the Facebook Live of the presentation below.
Take a closer look at our slides: