2017: A Year in Review

2017: A Year in Review

It is the end of another year and time to celebrate the time that has passed and accomplishments that have been made. 2017 has been whirlwind of a year with so many highlights that we at TRG Arts will remember for years to come.

The Results Group for the Arts goes International!

This year TRG Arts merged with UK-based arts consultancy BON Culture to create an international firm focused on increasing the resilience of the arts sector. Starting in March of 2017 we officially united as TRG Arts throughout the world, with the former BON team establishing TRG Arts’ UK and Europe office.

Since the expansion our UK and Europe office has grown with the hiring of Christina Hill, Senior Consultant, Stephen Skrypec, Consulting Analyst, and Jenny Male, Administrator.

TRG Arts wins the 2017 CREATE Award

This spring TRG Arts won the 2017 CREATE Award at the 30th annual Business for the Arts Awards, hosted in Denver by the Colorado BusinessCommittee for the Arts (CBCA). In the Fall of 2016, the Cultural Office of the Pikes Peak Region nominated us for the CREATE award that “acknowledges an outstanding, for-profit creative business that has made a significant impact on Colorado’s creative economy. Their impact extends beyond their day jobs- it bolsters the reputation strength and growth of our creative community statewide.”

Data Center goes digital!

We partnered with MogoARTS starting this summer to bring a new digital tool to TRG Arts Data Center and Community Networks. Data Center Digital lets arts marketers complement direct mail efforts with digital advertising campaigns purchased directly from Data Center. The program turns Community Network datasets into anonymous, privacy-compliant cookies, so marketers can deploy digital campaigns that target current arts patrons.

In addition to introducing a new tool, we established three new Community Networks in Atlanta, San Diego, and Milwaukee, bringing Data Center to 25 communities serving 603 organizations. This year Data Center’s patron database swelled to 31.5 million households with 16.9 million households traded and used in direct-mail campaigns.

Professional Development for all!

Our popular Executive Summits continued with two sessions in the UK and Europe and three at our Colorado Spring headquarters, The Center for Results. We hosted 55+ executive arts leaders from the United States, Canada, and across UK and Europe to learn how to effectively lead their organizations toward sustainable revenue growth. Each session featured guest faculty including, Dan Bates, Chief Executive of Sheffield Theatres and Howard Jang, Director of Woodward's Cultural Unit at Simon Frazier University. 

We will be hosting four more summits in 2018, and if you are an executive arts leader interested in attending next year email to request an invitation to this exclusive event.

We didn’t just train executive leaders this year, we also hosted our second installment of “Marketing is from Mars; Development is from Venus” a boot camp for arts marketing and fundraising leaders in March.  In this boot camp we led 13 pairs of marketing and development professionals through a curriculum to help optimize their relationship to grow revenue and loyalty results together.

The next installment of this boot camp will be on March 7-8, 2018. Learn more and register.

2017 New Best Practices and Capacity Building Clients

We welcomed over 30 organizations to the TRG family through shorter consulting engagements and new Best Practices and Capacity Building clients. In 2018 we will start sharing their success stories and innovations in blog posts, case studies, and webinars/presentation throughout the year. We can’t wait to share their accomplishments with you!

Alvin Ailey American Dance Theate
Arden Theatre Company
Arts Commons
Birmingham Royal Ballet
Childsplay Inc.
Geffen Playhouse
Lied Center for Performing Arts
Mackenzie Art Gallery
McCarter Theatre Center
Northampton Theatres
Northern Stage
Nuffield Southampton Theatres
Saratoga Performing Arts Center
Shaw Festival
Sioux City Orpheum
Texas Ballet Theater
Theatr Clwyd
Theatre Under The Stars
Virginia Repertory Theatre
Yavapai Performing Arts Center

The Best of 2017

 The top content from our blog reflects the topics which we see getting the most attention in our industry today. Some topline observations:

  • Subscriptions and case studies featuring the success our clients are seeing with this tried-and-true loyalty model continues to inspire conversation.
  • The importance of data hygiene and the notion that “Data doesn’t do. People do,” when making decisions and activating on data analysis is a basic point that still needs our industries attention.
  • The evolution of pricing best practices that move beyond dynamic pricing and moving organizations to think more about demand management.


Below are the most read and watched insights from TRG Arts this year. We thank you, our readers, for continuing to read, share, and respond to our content this year!


Case Study: New Wolsey Theatre, part 2

Our first case study of 2016 was also one of our most popular. This case study was continuation of the story of our work with our first UK client, New Wolsey Theatre, and how they re-shaped their business in the pursuit of increasing patron loyalty.


Read more here>>


Only you can prevent ugly data
Is your data ugly? In this video we examine how having the best branding, a high-converting website, a top-of-the-line CRM, and beautiful photos of your productions or exhibition, means little if you have ugly data. So, we brought back the basics and created a 3-part series on the best practices on cleaning segmenting, ad using data to create relevant messages for patrons.

Watch the video series>>

Segmentation to Surprise and Delight!
In this blog by David Seals, Director of Client Development, our heart strings our tugged by how thank you notes of joy can create “flabbergasted,” “blownaway,” and loyal patrons all through data segmentation.

Read more here>>

Case Study: Arts Club Theatre Company Puts Data to Work
With advances in CRM technology, arts organizations now line a world awash with data. Getting data point usually isn’t the hard part. What’s difficult is acting on what the data tells us, which makes this case study so impressive and highly read.

Read more here>>

Dynamic pricing is not enough. 3 strategies for managing demand in 2017-18
Every year we are constantly asked about dynamic pricing and how to do it better. In this webinar, Lory Bowman, Senior Consultant provides a 3-prongedstrategy for pricing and demand management that goes beyond “set-and-forget” tactics.” Check out the question and answer portion of the webinar for bonus tactics you could deploy this season or next.

Watch the webinar here>>

Posted December 14, 2017

Upcoming Events

Executive Summits:


March 14-15, 2019 - TRG Arts Executive Summit; York, England

May 9-10, 2019 - TRG Arts Executive Summit; Colorado Springs, CO


Upcoming Events

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