Why do we in arts organizations care so much about the Christmas holiday season? We care because as we get into the holiday season humming along to well-known tunes, these events and exhibitions have the potential to make or break our financial year.
Holiday season sales can make up to 60% or more of ticket revenue annually, so this season is vital to organizational sustainability. So, how did your holiday programming do last season? Did you meet, exceed, or under shoot your sales goals?
In this virtual discussion session, Vice President of Client Services, Keri Mesropov reviews the trends we see in holiday programming in the United States, Canada, and United Kingdom. Her team of experts join the discussion to answer questions about best practices, so you are ready to exceed your revenue goals next holiday season.
Watch the virtual discussion
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