Streamlined list-trading. Demographic research.
TRG Data Center is a cloud-based software service that allows you to build targeted direct mail campaigns, perform demographic and buying-habit research about your patrons, and trade mailing lists with your peers via a permission-based system.
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Why choose TRG Data Center?
TRG Data Center combines and standardizes data from all participating organizations, compiling it in one powerful place for list-building and market research. When you upload your patron data, TRG appends it weekly with over 200 consumer demographic variables and runs it through NCOA hygiene quarterly. With clean, ready-to-use data, you can:
- Trade patron data in a secure, permission-based environment
- Browse an online catalogue of segments available from peer organizations in your community
- Request and approve/deny trade segments through an email-integrated interface
- Send files directly to your mail house via an easy file download process
- Research your patrons
- Find out which local arts events your patrons attend around your community, so you can identify the best peer organizations for trading or collaboration
- Run demographic reports on any group of patrons or donors, to identify characteristics like net worth, ethnicity, children, age, interests, and more
- Study the combined prospect pool of all local arts patrons to see multi-buying behavior, crossover, and demographics across the entire community
- Build targeted direct mail campaigns
- Define your key market segments with start-up counsel from TRG’s experts, so you can speak to your patrons in ways that increase their loyalty
- Target your campaigns by patron multi-buying behavior, geography (city, state, zip, county or SCF), or demographic variables* (additional fees apply)
- Build acquisition campaigns using trade data from peers (approval required)
- Integrate data from as many ticketing or donor systems as you like, all combined in one holistic view of your patron base
- Save money at the mail house
- TRG Data Center performs merge/purge, suppression, address standardization and NCOA hygiene at no additional charge.
- Mail houses download your lists directly from Data Center, ready to use.
- Train yourself on Data Center 24/7
- Video tutorials, downloadable training guides, and pop-up help text
- Email support via TRG Help Desk