Marketing
         consulting

 

 

 

Best in the industry results. Grow your audience with loyalty-based strategies.

Best practices in marketing are constantly evolving. Will your organization be relevant to the arts patrons of tomorrow? That depends on what you do today.

For over 20 years, TRG has been the industry’s go-to resource for marketing results. We transform organizations by developing new, loyal audiences and increasing revenue from current patrons. Let us help you turn your marketing and sales operation into a revenue-generating engine that fuels increased capacity and artistic innovation.

A partnership with TRG is ideal for arts marketers who want to:

  • grow revenue from tickets, subscriptions, or memberships
  • increase audience size or visitation numbers
  • leverage data into revenue
  • build more successful and efficient campaigns
  • better work across departments to build loyalty

Ready to get started? Talk to us today
about the best partnership for your needs.

Schedule a call with TRG



Marketing Success Stories

 

 

Newman Center Presents 

Learn how this university presenter’s small staff team worked nimbly to implement both campaign and pricing strategies, resulting in a 92% jump in subscription packages.

Read their story>>


 

New Wolsey Theatre

Data analysis led this UK theatre to re-shape their model for audience development. Learn how data analysis drives increased engagement and loyalty. 

Read their story>>


 

Boston Ballet

In 2015, Boston Ballet’s production of The Nutcracker shattered revenue and ticket records and grossed 19% more than its 2013 production, with TRG’s guidance on pricing and campaign strategy. 

Read their story>>



Marketing consulting options:

 

Campaign planning sprint

A jumpstart for tickets and subscriptions

Do you have ambitious revenue goals for ticketing and subscription in the coming year? Or have you seen declines in past years and need to turn things around? A campaign planning sprint could be the right option for you. This intensive session is customized to help you plan an entire campaign in one day, with TRG’s results-driven consultants at your side.  You will be ready to implement data-informed strategic tactics with refreshed direct marketing know-how, TRG’s signature practices and tool to track return-on-investment. 

Best Practices Consultancy

Big-picture assessment, big impact

TRG’s expert consultants will provide best practice counsel that builds on your core competencies with an emphasis on developing donor-ready patrons, as well as upgrading current donors.  Working in partnership over 18 months, TRG will guide solutions for immediate increases in revenues and loyalty using strategies and tactics that lay the groundwork for sustainable, long-term results. 

More on long-term consulting engagements>>

Marketing is from Mars; Development is from Venus

A boot camp from TRG

In this boot camp, the arts industry’s loyalty experts will teach you how to optimize your marketing-development relationship to get revenue and loyalty results next season. 

Learn how you can smash organizational silos>>



What marketing leaders say about working with TRG

 

"Grounded in data, we became more organized and assertive with our pricing. TRG has helped us approach new triggers to our decision-making, like velocity and absorption. This re-examination has led to a more sophisticated portfolio of practice around dynamic pricing."

Jennifer Weissman
Chief Marketing Officer
Boston Ballet
Read the case study>>

"Working with TRG gave us the courage to make changes which have had substantial impact to our financial stability. Having a trusted outside partner who has done this many times helped us have confidence in our decisions when we weren’t sure how patrons would react."

Stephen Skrypec
Head of Sales and Marketing
New Wolsey Theatre
Read the case study>>

“Working with TRG has brought enormous value to the Guthrie. From reinforcing the critical need for our marketing and development teams to look at our patrons holistically — moving them up the ladder from first-time buyer to eventually becoming subscribers and donors — to sharing best practices for how to accomplish those steps, having TRG at the table in partnership with us has been fantastic. But when all is said and done, the bottom line for why we are working with TRG is to bridge the gap between our available capacity and our utilized capacity — a universal desire of any marketing department that isn’t selling to 100% of capacity.”

Trisha Kirk 
Director of Marketing & Audience Development 
Guthrie Theater

“[MoPOP] looks at itself differently now... TRG has positively influenced the way we approach our operations. Having TRG there to talk through strategies helps me feel confident in my decision-making, and mitigate fears associated with risk.”

 Jessica Toon
Director of Marketing and Audience Development
Museum of Pop Culture

Ready to get started? Talk to us today
about the best partnership for your needs.

Schedule a call with TRG

Ready to start a project?


719.686.0165 |  020 7438 2040

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