Patron Loyalty consulting with TRG Arts

Patron Loyalty

Keep your patron relationships stronger, longer.


Increasing patrons' loyalty to an organization is the best way to ensure long-term, sustainable audiences and revenue. Through data, TRG counsel follows every step on patron's journey from first-time attendee to subscriber or member to donor. Then we create strategies customized for each organization to make patron engagement stronger, longer, and lasting.

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about the best partnership for your needs.

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Patron Loyalty Success Stories


Seattle Repertory Theatre: Seattle Repertory Theatre cultivated a group of first-time ticket buyers, leading to a tripling in their retention rate and a doubling in their overall lifetime value. More>>


Louisiana Philharmonic: After Hurricane Katrina, Louisiana Philharmonic rebuilt their database and focused on converting subscribers into donors, quadrupling their annual fund revenue. More>>


Theatre Calgary: Theatre Calgary's subscribers were fiercely loyal, but attracting new ones had become a challenge. How they increased subscription revenue by 49% and shattered subscription records. More>>

Patron Loyalty Consulting Options

Patron loyalty cultivation and growth is among the fundamental strategies of TRG counsel, whether:
•    Yours is a plan for ticket buyers or visitors.
•    TRG works with you in a long-term, full suite consulting partnership
      or for a day or two in a pricing clinic, intensive, “sprint,” or workshop.
TRG serves organizations of all genres and budget sizes with a range of consulting services.

Capacity Building Consulting Services

TRG’s premier full suite consulting service
Over three years, TRG’s expert team will guide your organization through a transformation that will increase organizational capacity and result in sustaining revenue growth. TRG’s full arsenal of pricing, patron loyalty, and data counsel—and the expertise needed to help you  implement lasting, manageable change—results in stronger, longer patron relationships as well as more revenue NOW and for the long term.

Schedule a Preview Day to learn more>>
Download a PDF on Capacity Building Consulting>>

Best Practice Consultancy

A full suite TRG consulting service emphasizing patron loyalty growth
TRG’s expert consultants will provide best practice counsel that builds on your core competencies with an emphasis on developing donor-ready patrons, as well as annual fund gifts and memberships.  Working as staff team partners over 18 months, TRG will guide solutions for immediate increases in revenues and loyalty using strategies and tactics that lay the groundwork for sustainable, long-term results. 

Schedule a Preview Day to learn more>>

Patron Loyalty Index & Key Metrics

TRG’s signature pair of loyalty analyses shows you an actionable overview of loyalty in your organization. Patron Loyalty Index (PLI) details loyalty—household by household in your database—to identify addressable loyalty groups TRG calls Advocates, Buyers, and TryersTM. TRG’s Key Metrics reports major loyalty trends among your patrons and as compared with TRG’s national sample. Top-line observations from TRG’s expert consultants can inform better understanding of your patrons and the state of loyalty in your organization.

Loyalty Planning Sprint

An extension of Patron Loyalty Index and Key Metrics
Work with TRG’s expert consultants to build the necessary framework for adopting and implementing institution-wide programs that keep patrons coming back season after season. Using TRG’s signature Patron Loyalty Index and Key Metrics, TRG will help you develop a data-driven action plan to reduce attrition among your most vulnerable patrons and build a stronger base of loyalists for sustainable revenue.

Patron Potential Assessment 


TRG’s expert consultants become your thought partner, conducting a comprehensive review and assessment on your patron loyalty and revenue generating efforts. Your report, created in consultation with key staff, will benchmark your current plans against best practice standards, focusing TRG recommendations on opportunities in loyalty development, demand and sales management, and resource allocation.

More on Patron Potential Assessment>>

Immersion Sprint

Do you have a specific objective that doesn’t align with one of TRG’s standard sprint offerings? TRG consultants will partner with you for an intensive session designed to address specific issues that are current challenges or opportunities to growing patron loyalty and revenue in your organization. TRG’s consultants will inform the discussion based on an advance review of pertinent circumstances and questions. You will take home TRG’s recommended solutions in the form of a results-oriented action plan that you can implement on time and on budget.

Campaign Planning Sprint

Options available: Single Tickets, Subscriptions/Membership, Donations, or Loyalty & Retention
Get the most out of your direct response dollars with an intensive session to help you plan an entire campaign in a 6-hour session. Led by TRG’s experienced consulting team members, you’ll walk away with a step-by-step campaign plan customized for your specific situation outlining what offer you’ll send to which patrons at what time and how to track success. You’ll also leave with a Best Practices Overview you can revisit as you plan or take back as professional development for your staff. Built on TRG’s ever-evolving experience with hundreds of clients, this overview compiles lessons learned and examples from your peer organizations so you can replicate their success.

Priced to be accessible to the smallest
organizations and budgets
Moderately priced to achieve near-term
results and solid return-on-investment.

Major investment to overcome challenges, get
measurable results, and develop your capabilities.
Largest, multi-year investment for the biggest
impact results and institutional advancement.

 Ready to chat about a partnership with TRG? 
Contact us at

Ready to start a project?

Jill Robinson
President & CEO