TRG Arts Center for Results

Best practices evolve. Keep learning.

Announcing a new place to learn today’s best practices:
the TRG Arts Center for Results.

TRG Arts is dedicated to helping arts and cultural professionals succeed. Through our Center for Results, you’ll learn how to leverage your opportunities, overcome challenges, and take your own practices to the next level—whether it's at our office in Rocky Mountains, through an event in your community, or by engaging with our online offerings.

2017 Courses

This is the year to grow your box office team, expand your marketing reach and build your fundraising skills!

  • March 1-2 – Marketing is from Mars; Development is from Venus (Colorado)
    Work together to build a holistic patron development strategy. More >>
  • July 14 – Killer Group Sales Campaigns (Online Workshop)
    Learn new tactics that get results and create new single ticket buyers. More>>
  • August 7 – Measuring What Matters: Building my Report Toolkit (San Diego)
    Assemble the most actionable report tool kit to lead your department to results. More>>
  • August 7 – Sales and Service on Steroids (San Diego)
    Turn your box office into a revenue-generating engine. More>>
  • September 21-22 – Optimize Your Online Sales (Colorado)
    Craft an effective path from the first “like” to the final purchase click. More >>
  • October 19-20 – Data-Oriented Audience Development (Colorado)
    Reach diverse new audiences with a data-informed strategy. More>>

Learn with TRG

2016 Center for Results offerings

Online Workshop Series: Data-driven artistic planning

For executive and artistic directors

3-hour sessions on Sep. 28, 2016, Nov. 16, 2016, and Jan. 11, 2017 (noon-3 ET/5:00-8:00 pm GMT)
Cost: $450 per person individually, $300 per person if both artistic and executive directors at your organization participate

Join TRG for this three-part online workshop that examines the relationship between artistic programming and patron loyalty. Organizational leaders will learn how to use artistic data to help grow and sustain patron loyalty.  The good news?  Data tells the story over and over again: organizations can “blockbuster” themselves right into a failing business model.  The success comes when balance exists.

This workshop is meant to get you thinking about your own practices in new ways and give you dedicated time to talk and reflect with your leadership colleague on how your programming impacts patrons.

We’re pleased to announce our guest faculty for the workshop, which will span three sessions:

Ben Cameron of
the Jerome Foundation

Heather Redfern
of The Cultch

Angela Gieras and Eric Rosen of
Kansas City Repertory Theatre

- September 28, 2016: Ben Cameron, President of the Jerome Foundation, will join Jill to introduce the concept of artistic planning and explore how artistic planning decisions made today in arts and cultural organizations

- November 16, 2016: Leaders from Kansas City Repertory Theatre, including Executive Director Angela Gieras and Artistic Director Eric Rosen, will join Jill to discuss how to use patron data to set context for and guide artistic planning decisions. 

- January 11, 2017: Heather Redfern, Executive Director of The Cultch in Vancouver, will join Jill to introduce a framework for assessing the connection between patron loyalty and programming.

Marketing is from Mars; 
Development is from Venus

A boot camp for arts marketing and fundraising leaders

Wednesday-Thursday, March 1-2

at the TRG Arts Center for Results in Colorado Springs

Dogs vs. cats. Android vs. iPhone. Alien vs. Predator.

Great rivalries have existed throughout history, yet few are as fraught, epic, and, at times, explosive as that of marketing vs. development at nonprofit arts organizations.

You may say, “We have a great working relationship!”

That’s great. You may like each other (or not), but are you developing patrons together? Really and truly? Marketing and development are responsible for stewarding every step on an arts patron’s journey—from the first ticket purchase to making a planned gift—and every step in between. And, the two leaders are responsible for creating patron-centric culture, moving beyond “mine” and “yours” to “theirs.”

In this boot camp, the arts industry’s loyalty experts will teach you how to optimize your relationship to get revenue and loyalty results next season. 

Learn More

Develop your skills. Get results.

Coming soon:

Look for more information later in 2016 about an intensive session in Colorado Springs about data stewardship. In 2016, your database is one of your most important assets. This intensive session goes in-depth on how to take care of your data so that your data can take care of you.

Other offerings:

TRG Arts Executive Summit

2016 Dates: October 5-7, 2016

2017 Dates: January 25-27 | July 20-21 | October 12-13

Come together with executive leaders in arts and culture from the United States and Canada to learn how to effectively lead your arts organization toward sustainable revenue growth. You'll learn directly from TRG Arts consultants and clients about our approach, as well as through peer-to-peer conversations. You'll leave energized by the content and dialogue, and refreshed by the beautiful Rocky Mountain setting and dinner at the five-star Broadmoor resort. The Executive Summit is by invitation only; content is designed for the senior leader at large cultural institutions. Invitations are extended to mid-sized organizations (with operating budgets over $3M) on a case-by-case basis. Participants are responsible for their own lodging and transportation.

More details   

TRG Arts Preview Day

Is your organization interested in considering a multi-year consulting engagement with TRG Arts? Through a Preview Day site visit at your organization’s offices, TRG brings the Center for Results to you. You and your key stakeholders will learn how TRG’s key loyalty strategies apply specifically to your situation. You’ll provide TRG with high-level data and receive a six-hour day of consulting tailored to your organization. This is your introduction to some of our key tools and analyses, to assess if they’re complementary to your needs and available resources. During this mutual evaluation, we’ll ascertain if our teams can work well together to achieve results. The day of consulting is provided free of charge, and you’ll pay the consultant’s expenses for travel and accommodations. 

Preview Days are provided year-round, subject to availability. TRG can accommodate requests for custom dates, booked one to two months in advance.

    More details   

    Consulting Sprints

    Come to Colorado Springs to work with expert TRG consultants in one- or two-day intensive consulting sprints. Each helps you master and apply best practice strategies by building plans you take back to your organization ready to implement. TRG Sprints are data-informed, focused on your organization’s circumstances, and designed to get results in patron loyalty and revenue. Options include:

    More details    Book today