From eradicating diseases, helping address environmental challenges, powering drones, enabling cyber-attacks and threatening entire industries and even governments, AI will change our world. It's impact may be on the order of the industrial revolution.
And it also has the potential to level the playing field (again) for cultural organizations through its accessibility and scalability.
Cost-effective AI tools can:
These capabilities were once the exclusive domain of organizations with deep pockets and extensive IT departments. Now, they are within reach of even the smallest cultural entities, promising a future where innovation and impact are not constrained by budget size.
Back in the late 90’s early 2000’s, “Email Blast” software (don’t get me started) was a game-changer, allowing even the smallest cultural groups to communicate as effectively as the largest corporations and compete equally for patrons attention through the inbox. This was arguably the last great leveller event, making an organization's size irrelevant to its ability to engage with a vast audience.
Today, Artificial Intelligence (AI) stands ready to spark another revolution, offering cultural organizations of all sizes a chance to supercharge their capabilities, reach, and efficiency.
AI presents a transformative opportunity akin to the revolution email brought to our ability to communicate and build relationships with our audiences, but embracing AI will require significant changes in operational strategies. Audiences expectations are changing based on their interactions with other organisations who are adopting AI to give their customers the highly personalised experience that loyal patrons want.
So, whilst AI presents both significant opportunities and threats we need understand it’s potential implications through strategic foresight. On top of that it's role in cultural institutions seems intangible and a long way off, its integration is already underway.
From saying good-bye to old fashioned communication models to matching donors with causes they care about, to doing more with less and everything else in between, AI is going to change the way you, and all of us, work. These changes won’t happen over-night it will be gradual but relentless. In 5 years time we’ll look back at our current ways of working and smile at how fast and far things have moved on.
We recognize the challenges coming at the sector and stand ready to help navigate them ensuring that you and the organisations you work for have the knowledge, tools and mindset required to successfully navigate this uncertain world whilst also getting on with the day job!
Soon we will be launching our first of many TRG(ai) 30 episodes!
We’ll look at what the fuss is all about and why generative AI will have such a profound impact.
Get ready to join us for just 30 minutes every two weeks to prepare yourself and your organization for what's to come.
We’ll evaluate what AI actually is and why generative AI will have such a profound impact on our world. We’ll look at how our patrons expectations are changing and what we’ll need to do to not only keep up, but also keep on top of their changing expectations. And we’ll discuss what this means for the world of work; how do we prepare for what’s to come both individually and an organization, what are the strategic implications that we’re facing and how to navigate them.
Let's journey through these uncertain, but exciting times together.