In the News

The latest insights and updates from TRG Arts

Research & Insights

Our latest insights, blogs and resources.

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CEO & Owner

Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades.

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News & Media

Key contacts, media coverage and press releases.

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Our Latest Resources

Pricing is a Leadership Strategy

Pricing is one of the most powerful strategic levers in an arts organization, yet it’s often overlooked or delegated. The impact, however, is felt everywhere: the quiet pressure behind every budget meeting, every board conversation, every anxious...

What a Sell-Out Show Really Costs Your Organization

Think about the last time your organization had a true blockbuster on its hands. Maybe it was the Nutcracker at Christmas. Maybe it was a chart-topping musical, or a star soloist whose name alone filled the house. The kind of production where seats...

Rethinking Success: Beyond Sellouts and Full Houses

The scoreboard most arts leaders are trained to watch is the box office. Did it sell out? How close did we get to a full house? These metrics feel familiar, even comforting, but in today’s economic reality, they can be dangerously misleading.

The Five Segments You Can’t Afford to Ignore

Not all patrons are equal. Yet too many campaigns treat them like they are. If you're still blasting the same message to everyone in your CRM, it might be time to rethink your segmentation strategy. Because when you treat a first-time attendee the...