In the News

The latest insights and updates from TRG Arts

Research & Insights

Our latest insights, blogs and resources.

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CEO & Owner

Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades.

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News & Media

Key contacts, media coverage and press releases.

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Our Latest Resources

Rethinking Success: Beyond Sellouts and Full Houses

The scoreboard most arts leaders are trained to watch is the box office. Did it sell out? How close did we get to a full house? These metrics feel familiar, even comforting, but in today’s economic reality, they can be dangerously misleading.

The Five Segments You Can’t Afford to Ignore

Not all patrons are equal. Yet too many campaigns treat them like they are. If you're still blasting the same message to everyone in your CRM, it might be time to rethink your segmentation strategy. Because when you treat a first-time attendee the...
Magnifying glass above three groups of stick figures - blue, red and green.
Magnifying glass above three groups of stick figures - blue, red and green.

Better Results Start with Smarter Segmentation

In today’s arts sector, campaign budgets are tight, but expectations aren’t. We’re watching teams strive to do more with less; stretching every dollar, chasing every click. In this landscape, the margin for error is razor-thin. But if your campaigns...