As festival season gets underway across North America, several organizations are already seeing encouraging signs of audience engagement, loyalty, and demand.

Imagine walking into your next budget meeting and being asked a simple question: Where will next year's revenue come from?

There’s no shortage of pressure right now.

The pressure on arts organizations isn’t easing up. It’s shifting, compounding, and in many cases, getting harder to manage.

The numbers are in, and they tell a complex story. Across North American arts and cultural organizations, audiences are returning. Relationships are growing. In many cases, organizations are reaching more households than they did before the...

Across the UK arts sector, the story emerging from the latest Arts & Culture Benchmark data is both encouraging and challenging. Encouraging because audiences are returning. Challenging because the financial recovery is not keeping pace.

“In 2027, we’re aiming for 10% growth.” “£500,000 in additional ticket sales.” “$1m more in subscriptions.”

What can the first half of the season, and particularly the holiday period, tell us about the health of orchestras in North America right now?

When sales slow, most teams reach for a discount. It feels fast. It feels visible. It feels like action. But as I explored in our recent Deeper Dive Webinar, these sorts of discounts can quietly shape audience behavior in ways that erode long-term...

When you set your revenue goals for the year, do you truly know what’s driving those numbers?