In the arts, the moment a customer walks through your doors is a hard-earned win. But the real challenge is what happens next. Will they come back? And more importantly: what are you doing to ensure they do?

Most first-time attendees never return. Not because the experience wasn’t great, but because the follow-up wasn't timely, personal, or built for loyalty. When audience retention breaks down after a first visit, it’s not just a marketing issue; it’s...

Your next loyal subscriber isn’t a stranger; they’re probably already in your audience. And what you do with them this year will make or break your subscription pipeline for 2026 and beyond.

Staffing challenges are hitting every corner of the arts sector. The talent pool is thinner, turnover is higher, and even promising hires often lack the training or support to thrive quickly.

Staffing challenges are hitting every corner of the arts sector right now. Leaders are struggling to keep experienced people in critical roles; or to fill those roles at all.

Picture this: You’re in the waiting room at the emergency room. You’ve dramatically dislocated your shoulder whilst moving boxes of your upcoming season brochure (don’t ask).

In a time of rising costs and shifting audience behaviors, many organizations are relying on pricing strategies that haven’t kept pace with today’s realities.

Staffing is becoming one of the most urgent challenges in the arts sector today. Executive leaders across the field are navigating a shrinking labor pool, rising turnover, and persistent gaps in training. Many are doing more with less—fewer...

You don’t need a breaking news alert to sense it. Budgets tightening. Audiences hesitating. Funders pausing. The air is thick with uncertainty. And while the word “recession” hasn’t taken center stage (yet), it’s quietly regaining ground in...

When the cost of everything is rising—from lumber to lattes—it’s tempting to fight inflation with one blunt tool: raising ticket prices. But what if the key to growing revenue isn’t raising prices, but rethinking how we manage demand?