What if pricing strategy, not audience demand, is what’s holding the UK performing arts sector back?

Audiences may be returning, but ticket income tells a more complicated story.

A major new TRG Arts study, tracking the performance of 177 UK arts organisations, reveals both promising signs of post-pandemic recovery and growing pressures that could affect long-term sustainability.

Curtain at 8:00pm. Matinee at 2:00pm. For decades, these standard start times have been as fixed in the performing arts world as assigned seating and paper programs. But audiences have changed — and so have their habits. But in today’s unpredictable...

In the arts, it’s easy to assume that when a patron doesn’t come back within a year, they’ve moved on. Maybe they didn’t like the programming. Maybe they didn’t have a good experience. Maybe they’re just gone. But what if they’re not?

In today’s climate, uncertainty is a constant. Between shifting audience behaviors, economic pressure, and political turbulence, it’s no surprise that many arts organizations are feeling stretched — emotionally, financially, and strategically. So...

We all know the deal - every dollar must work harder right now. Arts organizations can no longer afford to just hit “repeat” on last year’s campaign plan. Whether you’re selling single tickets, season packages, or memberships, a thoughtful refresh...

In September 2023, Chichester Festival Theatre partnered with TRG Arts to strategically deepen audience relationships and drive loyalty. With a new Artistic Director, the theatre saw a unique opportunity to reshape its audience engagement strategies...

As the seasons change, so should your approach to data management. Just as a deep spring clean helps refresh your home, a data spring clean ensures your patron database is in top shape, helping you maximize revenue, improve audience relationships,...

Just like a great musician shapes a performance with crescendos, swells, and pacing, your sales strategy should be just as dynamic. If your sales curve is flat or unpredictable, you’re missing opportunities to maximize revenue and audience...