In the News

The latest insights and updates from TRG Arts

Research & Insights

Our latest insights, blogs and resources.

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CEO & Owner

Jill S. Robinson is a driving force in the arts and culture sector who has inspired leaders and organizations for more than three decades.

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News & Media

Key contacts, media coverage and press releases.

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Our Latest Resources

Demand-Based Pricing Drives Loyalty and Revenue

When the cost of everything is rising—from lumber to lattes—it’s tempting to fight inflation with one blunt tool: raising ticket prices. But what if the key to growing revenue isn’t raising prices, but rethinking how we manage demand?